Spotify's New Tool Will Tell You If You Listen To More Male Or Female Musicians
8 March 2018, 15:20
Do you have a musical gender bias?
If someone asked whether you listen to more male or female musicians, would you really know the answer? Most people would likely guess that their tastes are evenly split, but they'd probably be wrong.
Smirnoff and Spotify have teamed up to create a tool that tells music fans what their true musical bias looks like when broken down along gender lines. Smirnoff Equalizer is here in time for International Women's Day and it's a real eye opener.
According to smirnoffequalizer.com, "In 2017,100% of the top streamed tracks were performed by men artists. We're missing out on so many good tunes by women."
Women have been kicking ass in the music industry for as long as we can remember but still don't appear on festival lineups or award show winners lists as often as they should.
So, how can you see just how skewed your music tastes are?
First visit smirnoffequalizer.com. The website urges visitors not to forward the page to anyone under 18. Smirnoff is an alcohol brand, after all.
You'll be prompted to connect to your Spotify and, once you connect, you can see what your taste breakdown looks like.
Here is an example.
Not only does it show you your men v women music ratio, the site also prepares a personalised playlist that reflects a more equal listening experience. You can also shift a dial that manages the percentage breakdown of your personalised playlist. Neat, huh?
It's important to support women in music so we're all for tools that help us see, understand, and change our biases.
Find out what your musical bias REALLY is by visiting smirnoffequalizer.com.