People Cannot Believe How This Brand Is Advertising Their Plus Size Tights

8 December 2017, 17:08

Plus Size Tights
Picture: wish.com
Nicky Idika

By Nicky Idika

Can anyone explain this?

Modern advertising is weird. With some companies allegedly photoshopping stretch marks onto their models and finding other ways to bamboozle shoppers, we can't say we were too surprised when we saw the bizarre way one retailer was advertising a pair of tights online.

Tights should be pretty straight forward but wish.com are on a completely different level when it comes to their site images for one particular product.

This is how wish.com chose to advertise a pair of plus size tights and we have SO many questions.

Tights over body
Picture: wish.com

This model can be seen pulling the tights all the way up to her face which is...definitely not how most people wear hosiery.

We're assuming the point was to prove how durable these 'ultra elastic' pantyhose are, but wouldn't it have made more sense to photograph a plus size model for these plus size tights?

Needless to say, people thought it was strange.

Unfortunately, plus size shoppers often are used to this kind of bizzaro online shopping experience. From companies photographing thin models and calling them "plus size" to retailers charging slightly more for their curvy range. Full figured women have seen it all.

A thin model pulling a pair of tights up to her face to show how large they are is insulting and just bad advertising. Next time, they might just want to cool it with all the extra stuff and hire plus size models to showcase their plus size clothing.