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10 December 2014, 13:22
Latest hip hop shoe collaboration
Kedrick Lamar teamed up with classic footwear retailers Reebok to pay homage to his hometown of Compton, LA in the company's latest ad, "I am".
Kendrick's signature rapping style is on full display as he takes to the street to talk about his family, success, and influences in the Anthony Mandler directed short piece.
The video is, in part, meant to announce the recent collaboration between Reebok and Kendrick Lamar. Lamar has previously been a vocal admirer of the shoe brand so the partnership is a great fit.