Doritos Are Making "Crisps For Women" And Finally, Someone Is Taking Female Issues Seriously

5 February 2018, 17:09

Doritos For Women
Picture: Getty Creative
Katie Louise-Smith

By Katie Louise-Smith

Honestly, how did we as a gender ever survive this long without LADY DORITOS.

Ladies, do you ever just sit there at work, in a bar or on public transport, terrified of opening your bag of Doritos for fear of noisy crunching and overall general unladylike-ness behaviour? Have you spent the last 15 years of your life avoiding the orange bag for fear that all that cheesy dust will NEVER leave your fingers unless you - god forbid - lick your own phalanges?

If the voice inside your head just answered "yes" to those questions... then you'll be thrilled to learn that Doritos are creating "lady-friendly" chips. Yes. Really.

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It was announced this week that PepsiCo, the company that owns Doritos, was working on a new product after research revealed that women who eat the crisps do not like to lick their fingers or crunch loudly when eating in front of others.

CEO Indra Nooyi said in an interview with Freakonomics Radio: "As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don't want to lose that taste of the flavour, and the broken chips in the bottom."

"Women I think would love to do the same, but they don't. They don't like to crunch too loudly in public," she continued. "And they don't lick their fingers generously and they don't like to pour the little broken pieces and the flavour into their mouth."

Uhhhh... yes we do?

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Nooyi continued to say that it wasn't "male and female as much as 'are there snacks for women that can be designed and packaged differently?'" (But like, if it's not about male and female, then why do females need daintier, redesigned, repackaged (pink, probably!) snacks?)

But get this, ladies, this is the best part. The new product will come in HANDBAG-SIZED packets for ~females on the move~. Please Doritos, give me and the rest of the internet a god damn break.

A spokesperson from the Women’s Equality Party responded to the announcement too: “No doubt some male consumers will welcome the chance to have a bigger package. But the idea of shrinking products for women, no doubt for the same price, is as old as the Ad Men making these decisions.

“Companies that perpetuate these tired gender stereotypes will continue to lose out on the single biggest consumer group: women.”

See you at the next Women's March, ladies. I'll be the one with a packet of soggy pink Doritos in my tiny lady hand-bag. Maybe we can share and crunch quietly together? x

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