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27 April 2015, 16:36
They're the real MVPs
Music production isn't what it used to be. These days a producer on a track can likely double as a songwriter and carry significant clout as well. Still, sometimes a producer's work is more known than they are. Here are the producers making a huge splash in the music industry.
29 year old Glaswegian Hudmo is pioneering some of the most interesting sounding beats in the industry. It didn't take long for his stuff to become mainstream. First came the Kanye endorsement, then came the big time collabs. At this point in his career Hudmo has worked with the likes of Pusha T, Azalea Banks, and Drake--to name a few.
Dev Hynes has worked with artists across all genres. He's been linked to Solange, Kylie Minogue, Britney Spears, and most recently Carly Rae Jepson. His vibe is late 80s romance tempered by all the mainstream artists he collaborates with. Next time you hear a song and get those late 80s romance feels, you're probably betting on some Dev Hynes productions.
Alongside Max Martin and Shellback, Jack Antonoff is one of the producers who made Taylor Swift's 1989 one of the most successful pop albums ever. He's one third of the band, fun. and one half of a relationship with Lena Dunham so rest assured his cool credentials are in order. Not only is he in fun. but his new band Bleachers is starting to build up steam (Charli XCX tour anyone?). Truth is, Jack Antonoff is peddling that nu-80s power pop sound that I can't see anyone tiring of very soon. Nice.
27 year old Norwegian, Cashmere Cat is certainly on the up and up. His most recent collaboration with Ariana Grande has placed him firmly in the mainstream, erasing the relative anonymity he enjoyed prior to his big collaborations. Most notably, you'll recognise Cashmere Cat's production credits in the form of Charli XCX's "Break The Rules", Kanye West's "Wolves", and Ty Dolla $ign's "Drop That Kitty".
Inarguably the biggest name on this list, there once was a time where you couldn't tune into an urban radio station without hearing a DJ Mustard beat. If it wasn't a Mustard beat it was a Mike Will beat and so it goes. He was the mastermind behind "Rack City", "I'm different", "2 On" and a hundred other chart topping hits. DJ Mustard is the word.