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3 May 2016, 10:49
The permanently shirtless frontman has seemingly failed to see the irony.
Start saving up those pennies The 1975 fans because Matty Healy is about to launch his own clothing line!
Great news but if this isn't called either "Menswear" or "Please Be Naked" then what is the point of anything?!?
Matty confirmed the longstanding rumour in a radio interview while on a US tour in Dallas, a pair of young competition winners teasing out the answer from him during a backstage chat.
The line will be produced in conjunction with Samuel Burgess-Johnson, Healy's flatmate and the artist behind the stunning artwork that has accompanied the new album campaign with an aesthetic sure to make you look so beautiful yet so unaware of it.
So, what can we expect from this new foray into fashion? Will it be a selection of Beyoncé-style sportswear? Something "Chocolate" coloured? Or maybe our wardrobes will soon be full of Matty branded leather trousers?
No word yet on where or when we may get our hands on Matty's fashion debut but as long as it includes various shades of neon pink we will be satisfied.