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1 June 2015, 15:36
If you stand in front of a green-screen and yell, parody is inevitable.
We have to believe that that when Shia LaBeouf stood in front of a green-screen and yelled different versions of "JUST DO IT!", he knew the internet would react in a pretty predictable manner. But none of us could have expected just how amazing that reaction would be.
Shia's collaborative #INTRODUCTIONS project, with the intent of providing introductions for the art projects of Central Saint Martins students, has been hijacked by video editors everywhere, turning a particularly animated part of the 30-minute video into parody gold. Now countless videos of Shia yelling his accidental new catchphrase are about to be your new Monday motivation.