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12 October 2016, 13:02
Ain't nobody got time for your gender roles!
CoverGirl announced their newest spokesmodel yesterday (October 11) and for the first time in the beauty brand's 60 year history, it will be a male! In fact, you may recognise his face, impeccable jawline and make up skills from a certain set of flawless school photos that went viral earlier this year...
So I retook my senior photos & brought my ring light with me so my highlight would be poppin. I love being extra pic.twitter.com/7Qu1yu8U2P— James Charles (@jcharlesbeauty) September 5, 2016
After flawlessly showcasing his incredible talent, CoverGirl just HAD to snap him up as their latest spokesperson. In a statement, the beauty brand described Charles' fearless expression as "an inspiration to anyone who might have been afraid to do the same,” while describing him as a perfect boundary-breaking role model.
He continued: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard."
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