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19 April 2017, 14:23
Thanks for the memeries... orrrrrr not.
Everyone: Memes on clothing? Sign me the f*ck up! Zara: Interesting - it seems as though the kids are really loving those 'me-mes' these days... *googles memes* *two weeks later* Here, have Pepe the Frog on a cute denim skirt! Everyone again: Zara, u ok hun?
Fashion brand Zara has been forced to pull a denim skirt from stores after the internet exploded over a familiar looking green frog that had been emblazoned on the front of it.
This is bad pic.twitter.com/8a2cbx0T70— meagan (@meaganrosae) April 18, 2017
Originally, King of memes Pepe the Frog had no connotations to anything anti-semitic or racist but recently, he has been commandeered as a symbol for the by the alt-right movement in the US and has been recently declared a hate symbol by the Anti-defamation league.
Many are now calling out the brand for neglecting to realise the racist connotations that Pepe now carries...
Zara receiving huge backlash over a skirt featuring Pepe the frog hahahaha I don't know whether to laugh or cry— adrienne (@fermiparadox_) April 18, 2017
Just googled "Zara Pepe the Frog skirt", because this website and 2017 are bad— kait f (@kaitlfyden) April 18, 2017
While others are sitting back wondering what the f*ck is going on.
What was the problem with Zara having Pepe on that skirt? I thought Pepe was just a meme?— Mason (@MasonTillIDie) April 19, 2017
Ridiculous that @ZARA pulled the skirt with the Pepe look alike because some people got offended at the idea of a frog— Sam Begley (@MrSamBegley) April 19, 2017
This is not the first time Zara has been called out and dragged in the media for tacking some offensive patches on their clothing either. Back in 2007, they had to remove a product that featured a swastika and they were called out for selling a blue and white striped shirt with a yellow star because it bore a striking resemblance to that worn by victims of the Holocaust.
But then again... this could all be a misunderstanding. Maybe Zara weren't trying to be cool with memes. Maybe they were just trying to low-key steal the likeness of Old Man Jenkins from Spongebob?
Zara has responded to the controversy. A spokesperson told Vogue: "The designer of the skirt is Mario de Santiago, known online as Yimeisgreat. Mario explores social interactions through his work and in his own words: 'The idea came from a wall painting I drew with friends four years ago.' There is absolutely no link to the suggested theme."
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