Hailey Bieber accused of copying Millie Bobby Brown's skincare brand with Rhode

20 June 2022, 13:58 | Updated: 20 June 2022, 14:46

Hailey Bieber launches Rhode skincare line

Jazmin Duribe

By Jazmin Duribe

"There is literally MILLIONS of different designs or fonts out there but they STILL chose this one that resembles MBB's brand name."

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Hailey Bieber has been accused of copying the packaging of Millie Bobby Brown's skincare brand Florence by Mills with Rhode.

Last week, Hailey launched her highly-anticipated skincare brand Rhode after months of teasing. The brand is vegan, cruelty-free, gluten-free, fragrance-free and everything is under $30. Not only that, Rhode will donate at least 1% of sales to support women and their families via the Rhode Futures Foundation.

The collection currently only includes three products (a serum, moisturiser and lip balm) and there's no doubt more on the way. But following the packaging reveal of Rhode's products, people quickly noticed the similarities between Rhode and Millie Bobby Brown's skincare line, Florence by Mills.

READ MORE: Selena Gomez apologises after Hailey Bieber fans accuse her of being "shady" on TikTok

Hailey Bieber accused of copying Millie Bobby Brown's skincare brand with Rhode.
Hailey Bieber accused of copying Millie Bobby Brown's skincare brand with Rhode. Picture: Jamie McCarthy/Getty Images, Theo Wargo/Getty Images, @rhodeskin via Instagram

The Stranger Things actress launched her cruelty-free and vegan skincare and makeup brand in 2019 after growing tired of the makeup she had seen on the market. Florence by Mills is known for its eye-catching lilac packaging with "Florence" etched on the front.

Well, Rhode's packaging is extremely similar. Although Hailey opted for grey products, the font used looks almost identical while the shapes of the containers look pretty similar too.

People immediately started discussing the similarities online. One person said on an Instagram post: "Okay not saying that Hailey copied Millie but I can see why people think she did."

Another commented: "It's the same just different colors. Justice for my Millie."

And a third said: "There is literally MILLIONS of different designs or fonts out there but they STILL chose this one that resembles MBB's brand name."

Neither Hailey or Millie have addressed the similarities with their packaging. We will update you if they do.

Do you see any similarities between Rhode and Florence by Mills? Tweet us @popbuzz and let us know!

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