Florrie And H&M's 80's Inspired Ad Campaign: Expectation Vs. Reality

12 January 2015, 13:11 | Updated: 8 May 2017, 17:09

Florrie/Friends

By Jacqueline Bowerman

Don't do it.

Florrie's new track "Too Young To Remember" for the new H&M ad campaign works out as pretty much a perfect pop song, and it's fair to say that the Scandi-store is going all out 80's aesthetic this Spring. 

Think: Twin Peaks, Grease, Dirty Dancing typeface, Edward Scissorhands set design and Pretty in Pink. The video itself is an ode to 80's pastel hues, topknots, jumpsuits, bubblegum, fluffy sweaters, slinkys and crimped hair. 

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But if history has taught us anything, it's that the 80's aesthetic is extremely tough territory to master... Some friendly reminders below.

 

Oversized jackets. 

Expectation vs Reality:

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Fluffy sweaters.

Expectation vs. Reality:

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Crimped Hair.

Expectation vs. Reality:

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Scrunchies.

Expectation vs. reality:

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Slinkys. 

Expectation vs Reality:

 

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Frankie Says Relax T-Shirt

Expectation vs. Reality:
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Transparent jackets.

Expectation vs. reality:

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Never forget.

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