ASOS Printed A Typo On 17,000 Of Their Bags But Handled The Whole Thing PERFECTLY
22 March 2018, 16:39 | Updated: 22 March 2018, 16:46
Everybody makes mistakes.
Everybody makes mistakes. It doesn't matter if you're a regular person or a massive brand like ASOS. This week, ASOS managed to show everyone on the internet how you handle an error with a sense of humour.
The online clothing retailer took to Twitter yesterday to share a small but amusing typo made on 17,000 of their bags.
Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition. pic.twitter.com/wTpKNid4V5— ASOS (@ASOS) March 21, 2018
The brand accidentally printed 17,000 bags that said "onilne" instead of "online". Yes, they probably see the irony in misspelling "online" when they're an online-only brand.
ASOS fessed up the error, adding "we're calling it a limited edition". Presumably, ASOS isn't going to chuck out all that plastic (think of the environment!), so 17,000 customers could actually receive one of these with their order.
People joked that the bags would fetch a pretty penny on Ebay.
Watch ebay go mad with people selling them for £1000's— Melissa Brooker (@MelissaJBro) March 21, 2018
While others were impressed by how ASOS handled their mistake.
I love everything about this. If you make a mistake, own it.— Melissa Rieger (@MelissaRieger) March 21, 2018
Lots of people shared similar typos they'd witnessed.
I work in fashion as well....I think we've had our share of typos like "shite shirt" instead of "white shirt" 😂😳 pic.twitter.com/yWVI4bPqTc— Michelle Lauritzen (@MELauritzen) March 21, 2018
Good on ASOS for roasting themselves before the internet had a chance to roast them. Next time I make a mistake like this, I will be borrowing that "limited edition" line.