This is why you might lose your Instagram followers TODAY

21 November 2018, 11:34 | Updated: 21 November 2018, 11:52

The Logo of photo and video-sharing social networking service Instagram is displayed on a smartphone/Kris Jenner looking shocked at her phone
You might lose all of your Instagram followers today. Picture: Getty/E!
Jazmin Duribe

By Jazmin Duribe

Kiss goodbye to Insta fame.

Instagram announced it will be culling "inauthentic" likes, follows and comments from accounts that use third-party apps to boost their numbers within the next few days. Basically, if you bought your followers, you're going to need to ask for a refund.

Instagram is basically a popularity contest now and influencers can even turn the platform into a major money-making business. I mean, Kylie Jenner reportedly makes $1 million per sponsored post. Yep, just ONE. So mere mortals have been turning to services that offer bots that leave comments and like posts on real Instagram accounts, often for a little $$$.

via GIPHY

Instagram are about to begin cracking down on these accounts, which directly violate its Community Guidelines and Terms of Use. Those identified accounts will be notified and they'll be asked to change their passwords. So if you notice a massive drop in your followers, it's time to start panicking.

The move is meant to stop users from having to buy followers and encourage people to just grow their following organically as the social media platform becomes more of a space for brands and influencers to advertise. Now, Instagram has had a massive purge of fake accounts before, but it's never targeted fake likes too. Meanwhile, Facebook and Twitter binned millions of fake accounts earlier this year.

How many followers do you think you're going to lose?