Cardi B And Gordon Ramsay Replace Amazon's Alexa Voice In This Super Bowl Commercial

1 February 2018, 13:06

Amazon Super Bowl Commercial
Amazon Super Bowl Commercial. Picture: Amazon

By James Wilson-Taylor

Rebel Wilson and Anthony Hopkins also appear in the commercial slot which will air during the big game on NBC.

Amazon have unveiled their star-studded 2018 Super Bowl commercial and it takes its inspiration from your new fave meme.

Set to air during the big game this Sunday (February 4th), the clip sees celebrities Cardi B, Gordon Ramsay, Anthony Hopkins and Rebel Wilson providing new voices for Alexa on the Amazon Echo device, with predictably hilarious results.

Check out the commerical below:

The Alexa meme had a surge in popularity recently with videos on YouTube replacing the robotic voice with everyone from Brendon Urie to Eleven from Stranger Things. Sadly, we still can't change the voice in real life but, hey, if this ad is successful maybe we can look forward to hearing Cardi B reading us the weather in the near future.

We can dream.

Other commercials set to air on Sunday include a spot for M&Ms featuring Danny DeVito, a Doritos ad with Peter Dinklage and a Michelob Ultra commercial starring Chris Pratt. Movie trailers for Mission Impossible: Fallout and Solo: A Star Wars Story are also expected to debut during the game.

Super Bowl LII will take place in Minneapolis, Minnesota with the New England Patriots and the Philadelphia Eagles competing for the trophy. Justin Timberlake is set to play the half time show with Pink performing the National Anthem before the game.