"She's everything, he's just Ken" memes are going viral thanks to Barbie's tagline

6 April 2023, 12:31 | Updated: 28 July 2023, 17:44

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"She's everything. He's just Ken."

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Unless you've been living under a rock or you've had no access to wifi over the past few months, then you'll have probably – nay, definitely – seen all the tweets, memes, character posters and everything else in between from the Barbie movie.

Back in April, the trailer for Greta Gerwig's Barbie dropped alongside the movie's official tagline: "She's everything. He's just Ken."

The synopsis of the film teased the idea that all Barbies must be perfect in every single aspect of their lives, while the Kens can merely just exist in Barbie Land: "To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you're a Ken."

In the posters, all the Barbies are shown to have impressive skills and jobs. One is the President, one is a diplomat, one is a Nobel Prize winner, one is a celebrated author, one has a Pulitzer, one is a doctor, one is a Supreme Court Justice, one is a lawyer... And the Kens? Well, they're just Kens.

Now, people are turning the movie's tagline into a meme of its own, and applying the line to their favourite fictional characters. Here's some of the best memes so far.

READ MORE: Barbie meme generator: How to make your own Barbie selfie poster

She's everything, he's just Ken memes are going viral thanks to Barbie's tagline
She's everything, he's just Ken memes are going viral thanks to Barbie's tagline. Picture: Warner Bros. Pictures, Lionsgate

King and Queen of the Barbie and Ken meme.

Laurie is never escaping the Ken allegations.

Gale Hawthorne, you are nothing!

True, actually.

Another win for Amy Dunne.

But it's not looking good for Billy Dunne!

Actually, Ted is also everything x

Otis might be Ken, but he'd still take Ruby to see Barbie on opening night.

Tom Wambsgans is everything.......... to Greg.

This Barbie is an international pop sensation. He's just a flop.

Justice for Connell!

Blair Waldorf, the woman that you are!

They call her Mother for a reason.

Kate Sharma supremacy!

Lady Phoebe hive, let me hear you scream!

If you know, you know...

This Stefon is everything.

RIP to this Ken!

Turns out, they were both 100% Barbie.

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