This Magazine Thinks "Hold My Avocado" Is A New Catchphrase & The Memes Are Hilarious

11 August 2017, 11:53

hold my avocado
James Wilson-Taylor

By James Wilson-Taylor

The lovely people at Time seem to think that kids have found a hip new phrase to use involving a certain vegetable that people enjoy on toast.

Of all the very silly things people think millennials do, this may just be the silliest one of all.

Yesteday (August 10th), Time magazine published a story about a new catchphrase supposedly popular with millennials, presumably being thrown around in the conversational gaps between fidget spinner battles and Sarahah insult screenshotting. You know what us kids are like.

So, Time, what is this wonderful, viral phrase you've picked up on that the youth are going crazy for?

"Hold my Avocado".

hold my avocado 


So down with the kids.

What? You don't believe that Time really have the finger on the pulse with this one? Well, don't worry, they have receipts:

"We live in the era of peak avocado consumption. The proliferation of all things avocado-related, from overpriced toast to fancy pizza to elaborate art, has become shorthand for the trends and priorities that millennials, in particular, embody. In other words, "hold my avocado" is a quick way to denote the contemporary millennial experience: seeking luxury wellness, but potentially derailed by sociopolitical developments."


You tell 'em Marcia.

Turns out Time got this ridiculous idea from a joke tweet sent by a user named Ken Norton...


...but even he is taking the p*ss out of the magazine's response:


And the rest of the internet is similarly unimpressed too:





Keep holding those avocados guys. It's what all the cool kids are doing.