This Magazine Thinks "Hold My Avocado" Is A New Catchphrase & The Memes Are Hilarious

11 August 2017, 11:53

By James Wilson-Taylor

@mrjaytee

The lovely people at Time seem to think that kids have found a hip new phrase to use involving a certain vegetable that people enjoy on toast.

Of all the very silly things people think millennials do, this may just be the silliest one of all.

Yesteday (August 10th), Time magazine published a story about a new catchphrase supposedly popular with millennials, presumably being thrown around in the conversational gaps between fidget spinner battles and Sarahah insult screenshotting. You know what us kids are like.

So, Time, what is this wonderful, viral phrase you've picked up on that the youth are going crazy for?

"Hold my Avocado".

Time

So down with the kids.

What? You don't believe that Time really have the finger on the pulse with this one? Well, don't worry, they have receipts:

"We live in the era of peak avocado consumption. The proliferation of all things avocado-related, from overpriced toast to fancy pizza to elaborate art, has become shorthand for the trends and priorities that millennials, in particular, embody. In other words, "hold my avocado" is a quick way to denote the contemporary millennial experience: seeking luxury wellness, but potentially derailed by sociopolitical developments."

Giphy

You tell 'em Marcia.

Turns out Time got this ridiculous idea from a joke tweet sent by a user named Ken Norton...

Millennial: your generation got houses and jobs

Boomer: yes but we lived with constant fear of nuclear winter

Millennial: hold my avocado

— Ken Norton (@kennethn) August 8, 2017

...but even he is taking the p*ss out of the magazine's response:

pic.twitter.com/Qylago0tSM

— Ken Norton (@kennethn) August 10, 2017

And the rest of the internet is similarly unimpressed too:

business, cynically cash grabbing millenials: WAT U WANT ON UR TOAST, YUNG FLEEKSON? AVOCADO??

millenial, just wants toast: hold my avocado

— jomny sun (@jonnysun) August 10, 2017

Time: "Hold my avocado... the catchphrase Millennials have been looking for."

Millennials: "Oh, that magazine from the dentist in the 90s."

— Chris (@MixingChris) August 10, 2017

Someone needs to reply with this, so it might as well be me. . . pic.twitter.com/16YhgVhRKc

— Calum Carson (@calum_carson) August 9, 2017

pic.twitter.com/VoOGuDmVvj

— Sizzle (@steincamp) August 9, 2017

Keep holding those avocados guys. It's what all the cool kids are doing.