People are calling out this "damaging" Photolift app that makes people look thinner

5 June 2019, 17:30 | Updated: 5 June 2019, 17:33

A woman using the Photolift app.
A woman using the Photolift app. Picture: Photolift/Twitter:@sssssssssierra
Jazmin Duribe

By Jazmin Duribe

"This is so sad and disheartening."

Pretty much everyone has thrown a filter on their photo one time or another. A little 5 VSCO Cam or Facetune never hurt anyone, right? Well, there's a new app that is going viral right now and it can literally change your entire body.

Photolift is the new image editing app on the market designed by Mimoza Bilgi Teknolojileri Limited Sirketi. Apparently, it can transform anyone and give them their "dream appearance", and make them look "sexy" in seconds on social media.

The app has various functions, one of which is a controversial reshaping tool. The feature, which appears to be aimed at women, allows the user to achieve the "perfect" hourglass physique. You can shrink down your waist, widen your hips and even increase your cup size with just a few clicks.

Someone shared a video of how to use the app on Twitter and it quickly went viral. In the clip, a woman's figure is dramatically altered to give them a more hourglass shape.

The app is catching some heat online, particularly with body activist and actress Jameela Jamil. Jameela has been dedicated to making women feel more confident in their own skin and urged app creators to stop idealising women's bodies.

She tweeted: "Not only does this hurt us and how we see ourselves. It also affects how men see us. They cannot help but become hypernormalized to these images and their brains naturally become accustomed to this aesthetic. Which in turn can *genuinely* impact their attraction to us. Just STOP."

Soon, people were calling out the "dangerous" app and expressing their concern.

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