This Is Why People Are Posting Pictures Of A Red Bathing Suit On Instagram

4 May 2017, 12:13 | Updated: 8 May 2017, 17:09

Sunny Co Clothing Meme
Woodrow Whyte

By Woodrow Whyte

This red bathing suit went from viral marketing campaign to meme in zero seconds.

You know who are the worst type of people on Instagram? It's the ones who are constantly on holiday. How in the hell can they afford to be constantly jetting-off to foreign lands with white sandy beaches, colourful cocktails and glorious sunsets while we're sat alone watching re-runs of Friends in our bake bean-stained pjs on a Friday night? Life is a cruel mistress sometimes.

So, you can imagine how FURIOUS we were when we kept seeing pictures of women in red bathing suits popping up on our feed. Surely you can't ALL be on holiday at the same? And you bought the same swim suit too? WHAT THE HELL IS HAPPENING.

Well, turns out, it was a viral marketing campaign orchestrated by California-based clothing company Sunny Co Clothing, who offered a free swimsuit to every customer who re-posted an image of their red swimsuits. We wonder whether they were fully prepared for the amount of swimsuit-hungry people would take part as hundreds of thousands of people have since shared the image on their own feeds.

As you might expect, it didn't take long for the memes to join the party.


don't mind me y'all a nigga just tryna cop one of them swimsuits too @sunnycoclothing

A post shared by Nathan Zed (@nathanzed) onMay 3, 2017 at 8:51am PDT


Can't wait for this image to become a reality.


So fetch!


Imm noot drunn yoooo are! Phgfhhhhh....






Do you think they'll *really* give away the bathing suits for free? Some people aren't convinced.


Have fun with that!

Will Sunny Co Clothing follow through with the offer? Let us know your thoughts on FB or Twitter.

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