The Internet Just Turned This Random TV Character Into The Most Genius Meme

3 February 2017, 16:22 | Updated: 8 May 2017, 17:09

Roll Safe Meme Twitter
Katie Louise-Smith

By Katie Louise-Smith

Roll safe, fam.

Sound the alarms! There's a new meme in town. You may have come across a picture of a guy smiling at the camera, pointing to his head like he's just had the most brilliant beyond brilliant idea? That's the Roll Safe meme and it's blowing up on Twitter right now. 

Where did the meme come from?

The meme originated from a clip from BBC Three's #HoodDocumentary of Reece Simpson, aka "Roll Safe", played by Kayode Ewumi.


The show originally aired in June 2016 but the clip wasn't flipped into a meme until @FootyHumour used it to describe the petty logic behind annoying your girlfriend on purpose so you can spend time alone.


The still from the show has now been turned into one of the most pettiest memes on the internet, dishing out the best life advice and lighting up the timelines with some pretty deep critical thinking. 


Roll Safe is now the third meme of the year following in the footsteps of #SaltBae and Cash Me Outside. Welcome to the team, R.S. - February's first official meme. 


(Or maybe it's the fourth... does the dancing Winnie the Pooh one count?)