16 'Stay Alert' memes mocking Boris Johnson's new coronavirus messaging

11 May 2020, 13:39

Boris Johnson’s address to the nation on coronavirus

Woodrow Whyte

By Woodrow Whyte

The "Stay Alert, Control The Virus, Save Lives" messaging has not gone down well.

The UK government's 'Stay Alert' slogan has become the latest coronavirus meme to help the nation laugh through the crises.

For those not in the know, last night (May 10) the UK prime minister, Boris Johnson, who only recently was hospitalised due to COVID-19, as part of his address to the nation announced the new slogan for England, laying out the UK government's new coronavirus messaging: "Stay Alert, Control The Virus, Save Lives". Which is, erm, about as clear as mud.

This was an update from the last slogan, which was: "Stay Home, Protect the NHS, Save Lives."

READ MORE: The best memes of 2020 so far

Stay alert coronavirus memes
Stay alert coronavirus memes. Picture: UK Government

The advice has not gone down well with critics, nor most of the country it seems.

On social media, people are confused about what 'stay alert' means. How can you "alert" to an invisible virus? Others pointed out that the new slogan wasn't as clear and specific as the former "stay home" messaging, and therefore might lead to people breaking social distancing rules which are for the most part still in place.

READ MORE: Social distancing memes are getting us through the coronavirus pandemic

The TL;DR is that it's been a bit of a sh*t show. Now, people are using memes to express their frustration with the government. Honestly, we haven't laughed so hard since the lockdown began.

Don't understand the new rules? Thankfully, someone has translated for us.

We're expecting a cease and desist from Nandos any second now.

Pooja wouldn't stand for this shit.

Dula Peep said it best.


Some are using the meme to show their support for the good sis Nicola Sturgeon, the First Minister for Scotland.

Double take...

Middle England found shaking.

It's unorthodox, but I like it.

That's what I always say x

Jaida Essence Hall, capturing the mood as usual.

Now, we're not saying this is tea...but we're not not saying it's tea.

Global pandemic or not, you're still doing your chores before bedtime and that's that on that.


Dear Lord, what a sad little life, Boris.

Some absolute legend made a generator lmao

So...what were the new rules again?

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