Urban Outfitters Is Selling An "Influencer" Costume And It Is Basic AF

28 September 2018, 19:30

Influencer costume
Picture: via Urban Outfitters/Screenshot/Twitter
Nicky Idika

By Nicky Idika

"Nothing says 'I'm hip' like paying $59 for something that you probably already own."

It's that time of year again, folks. You'll need to decide what to dress up as for Halloween and we all know that's not an easy task.

For a short time you might have considered an ill-conceived Handmaid's Tale inspired costume. If you were after a far less controversial look, Urban Outfitters' "Influencer" costume has all the trappings of an innocuous get up that will have people asking whether you're dressed as a Kardashian running errands.

Urban Outfitters is selling an influencer costume (aka a sports bra and leggings) and people can't believe their eyes.

Urban Outfitters influencer
Picture: via Urban Outfitters
influencer costume
Picture: via Urban Outfitters screenshit

Influencers are, of course, the social media stars who get paid the big bucks to sell you tea and sugar based hair supplements, among other things.

Could UO's influencer costume be the most 2018 thing that ever happened? You tell me.

For $59 you can get the "Influencer costume set" which apparently includes "a minimalist sporty-chic sports bra + leggings in muted tonal hues." Wig and baseball cap sold separately, FYI.

The look is excruciatingly basic and, for $0 + $0 shipping and handling, you can go into your closet and re-create this exact look.

As you can probably guess, the internet thinks this idea is...not the best.

The handful of reviews of the costume on the UO site are pretty divided as well, ranging from "great costume" to "get a real job". Whatever that means.

Urban Outfitters review
Picture: via Urban Outfitters

Anyways, if you wanted to look like you were "just running out to get some milk" for Halloween, UO has you covered.

What do you guys think? If you could go into your closet and put together a basic costume for Halloween, what would you decide to go as?