This weird Subway commercial went viral and the internet can't cope
28 June 2019, 15:30
A strange ad is going viral three years after it was originally released - and the internet is extremely confused.
The ad has gained a huge reaction online after it was re-posted to Twitter yesterday by Ryan Simmonds, a video director in New York, with the caption “got another capitalism greatest hit. i will give you one hundred thousand dollars if you can guess the brand by the end.”
The ad starts with the birth of a child and follows him as he goes through life’s milestones, watching him take his first steps, climb trees, shave for the first time, go through his first heartbreak, go on a life-changing trip around the world, all to reach the very logical and sensible end-point of… buying a sandwich from Subway?
Yep, the new ad, with its high production and cinematic style seems like it would be more suited to advertising private healthcare or a bank or something far more boring, but instead it’s a 2016 ad from Brazil advertising the sandwich shop.
The ad ends with the boy - now a man - going to Subway while a voiceover says in Portuguese: “Everyday, life asks the same question: What are you going to try today?" We can only assume the answer is an overpriced sandwich.
got another capitalism greatest hit. i will give you one hundred thousand dollars if you can guess the brand by the end pic.twitter.com/bwfJJLabg4— Ryan Simmons (@rysimmons) June 27, 2019
The internet’s reactions to the ad have been quite something.
This GIF is… alarmingly accurate.
The ad has, of course, inspired a variety of memes.
when i choose the italian herb and cheese bread pic.twitter.com/O0jYyuG2k4— Taffy Lee Fubbins (@sssssparkers) June 27, 2019
When she gives you that Sweet Onion sauce pic.twitter.com/1eGRFqiIME— Yung_Sahara (@LongMasterWolf) June 27, 2019
When you discover the footlongs have only been 11 inches all these years. pic.twitter.com/F2YMqM2Xph— Ian Wallace (@IWWWallace) June 27, 2019
We personally feel trapped and scared by this response.
From your birth to your first day of school, we see all with our unholy eyes. Your life is ours to watch..... Subway eat eat fresh. You have no choice— Mosheedave (@mosheedave) June 27, 2019
This… is obviously not true.
These are not multiple actors. This actually took 25 years to film.— Hake Jyland 🔙🔛🔝 (@AdjectiveNouns) June 27, 2019
Life comes at you fast.
I feel this because I spent my 20s living life to the fullest and am now 31 and have to eat quickly in a corporate job— Menthol tobacco vodka (@Kolachebaby) June 27, 2019
Where did my life go
WHAT SANDWICH DID HE BUY THOUGH?
I for one am disappointed they left us on this cliffhanger— Kyle 🌱 (@KylePlantEmoji) June 27, 2019
Wait, is Sandwich Man… my ex-boyfriend?
That poor sandwich artist. That dude is going to hit on her at work and then expect her to fix his life— erin f systems model 101 (@wardepartment) June 27, 2019
Maybe this type of ad could catch on though?
Scene: Young woman getting ready for her first Broadway appearance, remembers the path she took to get there, the doubts, the hard work; takes a breath, looks back at her mom who nods: You can do this. Walks out on stage...— N3!L (@chimpvsdog) June 27, 2019
FlAMING HOT CHILI LIME CHEETOS: Unlock you dreams.
Or… maybe not.
I think I need a lie down.
Your life is just like anyone elses, filled with the same meaningless memories, the same heartbreak, the same moments of fleeting joy. Fill the void with Subway.— 7амкicкоff (@7amkickoff) June 28, 2019