WhatsApp Just Added A New Feature And Snapchat Is About To Be Shook

WhatsApp asset
Nicky Idika

By Nicky Idika

Now, where have we seen these features before?

Features which were once regarded as unique to Snapchat have quickly become assets for companies like Instagram, Facebook, and now WhatsApp. 

WhatsApp, which is owned by Facebook, is preparing to roll out its own version of "disappearing stories", months after Instagram made a similar move and jumped to 150 million daily users

WhatsApp announced via their blog that they would be launching 'WhatsApp status', a new functionality that will allow users to share updates and include photos, videos, stickers, and statuses that disappear after 24 hours.

Despite the big change coming from WhatsApp, the end-to-end encrypted messaging platform promises that these new statuses will remain encrypted. 

WhatsApp tested the feature in beta late last year and commenced the official roll out yesterday (Feb 20). 

While most of us use WhatsApp as a simple chat application, it could feasibly turn casual users into more dedicated users. Users will be able to control who sees their status updates and broadcast their images and videos to their contacts.