Emma Chamberlain is being called out for selling $60 coffee
6 January 2020, 17:16
"Emma Chamberlain should be ashamed. $60 bags of coffee grounds in bags are a scam."
Emma Chamberlain has received criticism from fans for the pricing of her new coffee range, Chamberlain Coffee. In December, the YouTuber launched her own coffee brand, which includes branded mugs and, of course, coffee.
In case you didn't know, iced coffee is kind of Emma's thing and she has shared a recipe tutorial on how to make her signature cold brew on YouTube.
Emma is selling steeped bags, which are basically compostable tea bags filled with fresh coffee grounds. A pack of 30 will set you back $60, while the coffee and travel mugs come in at $35 and $45 retrospectively. Both come with 10 of Emma's steeped coffee bags.
In a YouTube video announcing her new business venture, Emma revealed why she chose to launch her coffee brand – and shared her updated cold brew recipe. "I've always struggled to make good coffee at home. My goal with this is to give people a way to make coffee easily," she said. "It actually tastes good."
The coffee seems to have received positive reviews on YouTube, but some are commenting on the price. While it works out $2 per coffee bag (cheaper than Starbucks, we suppose), to make Emma's signature cold brew, three bags are needed. When you factor in shipping costs ($20 for an international customer) and you're having multiple a day like Emma says she does, you could be whizzing through a lot of cash.
Another issue people seemed to have is not knowing if the coffee is fair trade or not. Fair trade coffee is given a label to certify that it has been made through ethical methods, ensuring coffee bean farmers are treated fairly, the growing is sustainable and there is no child or forced labour. Whilst Emma emphasised that her coffee is all eco-friendly, there isn't information on if its fair trade or not.
Soon, Emma's fans began demanding answers on Twitter.
who is emma chamberlain, why is she famous and why is she selling $60 coffee— em (@emamunatigui) January 6, 2020
if emma chamberlain’s coffee bags are $5 each, and to make her “signature cold brew” i need 3 bags, i am literally buying one single $15 iced coffee that i have to MAKE MYSELF??— nina ♡ (@_ninastacey) December 30, 2019
lmao 3 minutes of research will tell you that @emmachamberlain should be ashamed. $60 bags of coffee grounds in bags are a scam. the fiber in the bags will immediately sop up your flavour and aroma oils.— all season mike (@beermostly) January 3, 2020
Hi @emmachamberlain is chamberlain coffee fair trade? It doesn’t say anywhere on packaging or on the website— miiiizaddddy (@albrightmaddy) December 23, 2019
Alas, the coffee connoisseurs out there insisted that the price wasn't actually too bad at all.
Okay wow. @emmachamberlain ‘s coffee line , chamberlain coffee, beats anything else for me. I did the overnight cold brew and holy shit. This girl is onto something. I actually genuinely 1000% recommend to any caffeine addicts like me :)— mia + (@apontemia_) December 31, 2019
Emma chamberlain selling 30 bags of coffee for $60 plus $20 for shipping to her fans is the finesse of the year lmaoooo— 𝔧𝔲𝔰𝔱𝔦𝔫 🪐 (@drugzbaby_) December 31, 2019
Like I’m not even mad at her 💀get that coinT girl!
If the girls buy it that is on THEM!
only teenagers and people who don’t drink coffee think emma chamberlain’s coffee bags are expensive— payt🐳 (@PaytonMarkley) January 2, 2020
Emma Chamberlain coffee, four tablespoons of sugar, a tablespoon of skim milk, two cups of French vanilla packet things over ice. Never really liked coffee, but this shit hits different. I haven't had coffee for awhile so I'm literally shaking 😬 New favorite coffee 😩👏🏽 pic.twitter.com/nnT2EzF6yy— Hope (@GraysSecretGirl) January 5, 2020
Saw something that irritates me. You can’t just call something a “scam” bc you don’t like the price.@emmachamberlain is selling 30 packs of Coffee for $60. That’s $2 a cup. How much is Starbucks again?— Roberto Blake 🧢 #MATH (@robertoblake) January 4, 2020
There are real scams out there, this ain’t it chief.
Now, she's been the subject of a pricing scandal before. In 2018, Emma was called out for selling a pack of three scrunchies for $25. Emma explained that she was not responsible for the pricing of her products, which reportedly sold out within 29 minutes.
Watch Emma's coffee video here.
Emma hasn't spoken publicly about the pricing of her coffee and her publicist declined to comment when asked by Buzzfeed News.