Morphe are cutting all ties with Jeffree Star
10 July 2020, 21:56 | Updated: 10 July 2020, 23:56
"Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products."
Morphe has announced that it will no longer sell any of Jeffree Star's products.
The news comes shortly after new allegations made in a video from Tati Westbrook and calls from Jackie Aina for other influencers to stop supporting the brand.
In a new video, Tati claimed that Jeffree and Shane Dawson had "manipulated" and "coerced" her into posting her now infamous 'Bye Sister' video about James Charles last year. Reading from a script overseen by lawyers, Tati also alleged that Jeffree has blackmail material on multiple members of the beauty community, based on what he had previously told her.
In a tweet posted on Friday 10th July, Morphe wrote:
"Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand."
Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.— Morphe (@MorpheBrushes) July 10, 2020
In response to Morphe's statement, Jeffree Star Cosmetics released their own, reading:
"Hey Star Family, we are shocked and extremely saddened by the decision of our former retail partner Morphe Brushes on parting ways with our brand and Jeffree.
Over the past 5 years we've accomplished amazing things together and released iconic products. We are proud of everything we've accomplished with them.
What's next? We have an incredible remainder of 2020 planned and are excited to share our new products with you and our partners around the world. We know our customers will continue to create, inspire, and push the boundaries of our art."
Last week, Morphe removed all products from Shane Dawson's Conspiracy collection from their website. A quick search will now reveal that there are no products with Shane's name attached to them available for purchase. At time of writing, shortly after Morphe's tweet, Jeffree's products are still available on the site.
Earlier this month, Jackie Aina and Alissa Ashley (amongst others) cut ties with Morphe following their continued support of "antiblack racist beauty brands".
Jackie tweeted: "hey boos, as some of you may know as of this week I will no longer be a @MorpheBrushes affiliate. code “EDGES” has deactivated. I refuse to align myself with a company that continues to retail antiblack racist beauty brands. I strongly encourage other influencers to do the same!"
Alissa also tweeted: "If anyone's confused, allegedly Star is a co-owner."
Morphe have since denied these claims to Business Insider: "We can confirm that Jeffree Star retains no ownership of Morphe. He's not an investor. He's not a co-owner. Our only relationship is through retail distribution of Jeffree Star Cosmetics and our 2019 MorpheX collaboration."
Jeffree has yet to respond to Tati's video or any of the allegations made against him.