How much is JoJo Siwa's brand worth?
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JoJo Siwa: 21 facts about the YouTuber you should know
8. How much is JoJo Siwa's brand worth?
JoJo has just revealed that her huge empire is actually worth a billion dollars. Whilst reeling off the amount of products she sells (incl. hair bows, furniture and even bedding!?) in a YouTube video with James Charles, JoJo said: "Toys are my number one seller for everything […] my brand is a billion dollar brand." JoJo went on to clarify that she herself doesn't have a billion dollars, FYI, it's just her brand. [@jamescharles via Instagram]