Will We EVER Get Over YouTube Book Controversies?

4 February 2016, 14:03 | Updated: 8 May 2017, 17:09

Zoella HEader
Katie Louise-Smith

By Katie Louise-Smith

Another day, another subtweet.

There's not a week that doesn't go by without someone dragging a YouTuber back through the dried up mud of 2015. This time... the criticism is coming from inside the community. 

A couple of day ago, that well known internet legend 'tumblr user:anonymous' posed Savannah Brown, a YouTube Poet, a question that was just bound to cause a rumble in the Zalfie jungle. Here it is:


Oh my! But before Savannah could even justify her opinion about YouTube and celebrity cultures, the ENTIRE UK squad descended on to the Twittersphere with sassy sweary subtweets and direct comments (some of which have now been deleted... boooooo!)

Mother Louise arrived to deliver a blow.

While Zoe and Alfie, who are clearly over this whole vitriol, were both focused on the positive.  

Emma Blackery chimed in with a comment.

And you'll need a coat for Evan Edinger's chilly shade.

Right, so now all the groundwork has been laid, it's time to ask the inevitable question: 


Is this whole trend just jealousy or is there actually a problem in the community with authenticity issues?

As Savannah pointed out, YouTubers absolutely SHOULD maintain a certain level of transparency when it comes to their projects. Having built their fanbase up from their relatable personas, fans shouldn't be deceived when it comes to the products (been there done that with Zoe's ghostwriting issue...).

At the same time, in order to sell a brand - which is, essentially, what many YouTubers have become whether you like it or not - they need to adopt the practices of traditional media celebs to keep up with the demands, and if that means calling in help for their projects then there we go. It's a tough balance, but at this point in the game it shouldn't be a surprise to anyone.

Probably just time to get over it, right?