Adidas Does Not Play Around When It Comes To Homophobic Comments

16 February 2016, 14:29 | Updated: 8 May 2017, 17:09

Adidas Instagram Header
Katie Louise-Smith

By Katie Louise-Smith

"The love you take is equal to the love you make."

In case you didn't get enough sass this Valentine's weekend from all your fellow single friends, you might have missed Adidas personally taking a few homophobic Instagram users down a peg or two.

Last Sunday, Adidas shared an Instagram post in honour of Valentine's Day of a same-sex couple which was accompanied by a beautiful inspirational caption.


The love you take is equal to the love you make.

A photo posted by adidas (@adidas) onFeb 13, 2016 at 11:30pm PST

The image, which appeared to be of two females enjoying a quick embrace whilst on a run (complete with super cute matching trainers because, you know... BRANDING) but it was immediately pounced upon by the homophobic lurkers of the internet and they all seemed to be personally offended by the statement.

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Ugh, so gross. BUT NOW FOR THE GOOD BIT. Adidas, who did not come to play with these irrelevant commenters, hit straight back at the negativity in the most cool, calm and collected way possible. Oh, the power of emojis.

Adidas Instagram CommentThe pro-LGBTQ+ statement comes hot on the heels of the company's pledge regarding athlete's sexuality identity and sponsorship deals. And as of right now, the Instagram post has garnered over 224k likes and over 125k comments, most of which have flooded out the negativity with endless rainbow emojis and hearts. YES INTERNET!