Burger King have removed a "racist" ad showing people eating burgers with chopsticks

10 April 2019, 17:44 | Updated: 10 April 2019, 17:46

Jazmin Duribe

By Jazmin Duribe

"Wow I’m never eating at Burger King ever AGAIN! Instead of just pulling that racist ad they should pull the entire company."

Burger King is being hit with backlash because of a new advert showing customers attempting to eat burgers with chopsticks.

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The advert, which was for Burger King's New Zealand franchise, was a promotion for the fast food chain's new Vietnamese sweet chilli chicken sandwich. In the clip, customers struggled to eat the burger with a pair of giant red chopsticks.

"Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chili Tendercrisp, part of our Tastes of the World range. Available for a limited time only," read the video caption on Instagram, which has now been deleted.

Burger King Restaurant Signage/woman eating a burger with chopsticks
Burger King apologise after using a "racist" ad showing people eating burgers with chopsticks. Picture: Getty/Instagram:@burgerkingnz

Many claimed the advert was "racist" and making fun of Asians.

But others argued that Burger King weren't mocking Asian culture, just the act of eating a burger with chopsticks is funny.

In a statement to CNN, a spokesperson for the burger chain apologised for the ad and confirmed it had been removed.

They said: "The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion."

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