Mumford And Sons Aren't Really Fans Of TIDAL, Either

14 April 2015, 16:02 | Updated: 8 May 2017, 17:09

Mumford And Sons 2015
Liam Dryden

By Liam Dryden

The latest members of Team #TIDALForNah probably won't surprise you.

Mumford And Sons apparently weren't invited to be a part of the force of talent that signed their fealty to the Jay-Z's new streaming service TIDAL. But if their latest interview with the Daily Beast is anything to go by, the indie folk band aren't that bothered.

"We wouldn’t have joined it anyway, even if they had asked. We don’t want to be tribal," says frontman Marcus Mumford. "I think smaller bands should get paid more for it, too. Bigger bands have other ways of making money, so I don’t think you can complain. A band of our size shouldn’t be complaining. And when they say it’s artist-owned, it’s owned by those rich, wealthy artists."

The Daily Beast 

The band is one of a few stars in the music industry who have shared concerns over what TIDAL's model will mean for the welfare for smaller artists, but aren't entirely anti-streaming: guitarist Winston Marshall had criticisms for Taylor Swift's decision to pull all her music from Spotify under the opinion that musicians shouldn't "underestimate themselves or undervalue their art."

"The focus is slightly missed," believes Marshall. "Music is changing. It’s f*cking changing. This is how people are going to listen to music now—streaming. So diversify as a band."

Our favourite quote, though, is when he referred to the TIDAL 16 as "new school f*cking plutocrats".

"What I’m not into is the tribalistic aspect of it—people trying to corner bits of the market, and put their face on it," adds Marcus. "We just want to play music, and I don’t want to align myself with Spotify, Beats, TIDAL, or whatever. We want people to listen to our music in their most comfortable way, and if they’re not up for paying for it, I don’t really care."

Welp, chances are we won't be seeing any exclusivity for Mumford And Sons' new album Wilder Mind on TIDAL, when it's released on May 5th. You can listen to the official audio for their latest release "The Wolf" to celebrate below.


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