Taylor Swift Fans OUTRAGED After 'Look What You Made Me Do' Is Snubbed At The VMAs
17 July 2018, 16:12 | Updated: 17 July 2018, 16:15
Swifties are not impressed...
Taylor Swift has a long and fruitful history with the MTV VMAs. Since 2008 the 'Delicate' hitmaker has been nominated for an incredible 17 awards at the ceremony and won 7 of them including the prestigious Video of the Year honour for her Kendrick Lamar collaboration 'Bad Blood' in 2015. She even debuted her record-breaking 'Look What You Made Me Do' music video in last year's show.
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Last night MTV announced all of the nominees for the 2018 VMAs and Swifties around the world were shocked to learn that Taylor hadn't received any of the major nominations. 'Look What You Made Me Do' made history when it came out as the most viewed video in 24 hours on YouTube (43 million views) and yet it's only been nominated in technical categories.
Watch the 'Look What You Made Me Do' video here:
To be honest, each of this year's Video of the Year nominees are incredible ('APESHIT', 'Finesse', 'God's Plan', 'Havana', 'No Tears Left to Cry', 'This Is America') but it's still shocking to see a star of Taylor Swift's stature not receive any of the main nominations for one of her most successful videos to date.
This isn't the first time that the VMAs have snubbed a record breaking video though. In 2015, 'Anaconda' missed out on a Video of the Year nomination, despite breaking Vevo's 24 hour record and sparking its own sea of viral memes. Nicki Minaj even called out the network for not nominating her.
Unsurprisingly Taylor Swift fans are outraged by Taylor's lack of nominations at this year's ceremony and have since taken to Twitter to express how upset they are.
Some fans think that it had all the ingredients of a Video of the Year.
EXCUSE ME? @vmas Taylor Swift did not just bathe in diamonds, drag other artists, use a plane, rode a motorcycle, bring back her old personalities, serve us amazing choreo, and break the 24 hour Vevo record for you to just snub her like that. she clearly had the video of the year pic.twitter.com/s3QdxuPC9A— pfn (@PopFactsNews) July 16, 2018
It is up there with her best work.
Others are angry because Taylor literally premiered the video at the VMAs.
i cannot BELIEVE taylor gave the vmas higher ratings last year premiering the look what you made me do video during the show only for them to snub it a year later pic.twitter.com/zOlxMThhU0— ryan :$ (@Iustforlove) July 16, 2018
The shade of it all.
A couple of Swifties have noticed that Taylor hasn't received many award nominations this year in general.
Award shows snubbing Taylor this era really is frustrating. She broke so many records, especially with LWYMMD. How tf is the VMAs really going to not nominate it? Disappointed but not surprised pic.twitter.com/SqRCQQUtuN— Rachel 🥀 (@13swift1989) July 16, 2018
It's not just the VMAs who are ignoring her.
A few people think that it's more deserving than other Video of the Year nominees.
You can’t put on an award show for music videos and snub the one video that broke the YouTube record and was one of the most iconic moments in music of 2017. How can you nominate a basic ass video like Finesse and completely snub LWYMMD? @vmas Taylor deserved VOTY and you know it— ǝʇɐɔᴉlǝp💧 (@camilegendswift) July 16, 2018
Okay but 'Finesse' is a masterpiece.
Even those who didn't like 'Look What You Made Me Do' are surprised that the video wasn't nominated.
As much as I can’t stand the song itself, the LWYMMD video fucking snapped & got snubbed so hard even tho it shattered the VEVO record, make it make sense https://t.co/PDOeMI4iH2— Dangerous Gay 🅴 (@JoeyMaraj) July 16, 2018
It doesn't add up.
Ultimately the lack of nominations doesn't take anything away from the video.
Taylor Swift wasn’t nominee for ‘Video Of The Year’ or ‘Artist Of The Year’ but we already knew that. LWYMMD proved that Taylor doesn’t need any VMA to be one of the greatest artists of the decade. STAY PRESSED, MEDIA! #VMAs pic.twitter.com/8rrCaL6OS2— Taylor Charts (@tswiftchart13) July 16, 2018
Awards shouldn't dictate what we like.