The 1975's 'Sincerity Is Scary': 17 hidden messages you might have missed in the video

22 November 2018, 14:25 | Updated: 22 November 2018, 16:02

The 1975's 'Sincerity Is Scary' video: The secret meanings
The 1975's 'Sincerity Is Scary' video: The secret meanings. Picture: YouTube

By Sam Prance

The 1975s' latest 'A Brief Inquiry into Online Relationships' music video is filled with easter eggs...

The 1975 season is finally in full swing. After blessing us with not one, not two but FIVE iconic singles in 2018, the boys are due to release their third studio album A Brief Inquiry into Online Relationships next Friday. Judging from what we've heard so far, it could be their best project yet.

Yesterday, The 1975 put out their 'Sincerity Is Scary' music video and it's safe to say that it is one of the standout visuals of the year so far. Not only is it beautifully filmed but it's also as moving as the single itself. The costumes, cast and choreography are all beautiful.

Unsurprisingly, it's the Number 1 video trending on YouTube in the UK right now.

Watch the 'Sincerity Is Scary' video below.

However, it wouldn't be a 1975 music video without a bucketload of secret meanings and hidden messages. Alongside its own story, the visual pays tribute to famous movies, legendary popstars and the group's previous work. Last night, Matty tweeted: "Find all the Easter eggs in the video" and since then fans worldwide have been hunting for them.

So without further ado, here are just 17 of the things you may have missed in 'Sincerity is Scary' when you first saw it.

1. When Matty wakes up the clock points at the numbers 1, 9, 7 and 5.

The 1975 'Sincerity Is Scary' easter eggs. The clock.
The 1975 'Sincerity Is Scary' easter eggs. The clock. Picture: YouTube

A nice subtle name reference.

2. The picture at the start of the video is from Joseph Beuys' 'I like America and America likes me' project.

The 1975 'Sincerity Is Scary' easter eggs. The photo.
The 1975 'Sincerity Is Scary' easter eggs. The photo. Picture: YouTube

In 1974 Beuys locked himself in a room with a coyote as part of his 'I like America and America likes me' project. It's widely considered that the coyote is a symbol for change and progress.

3. The door is numbered 1975.

The 1975 'Sincerity Is Scary' easter eggs. The door.
The 1975 'Sincerity Is Scary' easter eggs. The door. Picture: YouTube

Smooth.

4. No Rome has a cameo.

It's no secret that The 1975 have had a huge hand in No Rome's career. As well as writing music together and signing to Dirty Hit, No Rome regularly appears in The 1975 videos. You may have spotted him in 'TOOTIMETOOTIMETOOTIME'. The cute dog also features in No Rome's 'Narcissist' video.

5. There is a man wearing an A Brief Inquiry into Online Relationships paper bag on his head.

The 1975 'Sincerity Is Scary' easter eggs. Paper bag.
The 1975 'Sincerity Is Scary' easter eggs. Paper bag. Picture: YouTube

It looks like this is the same person who has appeared in previous posters from this era. The bag is a reference to Shia LaBeouf's 'I am not famous anymore' paper bag.

6. The newspapers title reads 'modernity has failed us'.

The 1975 'Sincerity Is Scary' easter eggs. Newspaper.
The 1975 'Sincerity Is Scary' easter eggs. Newspaper. Picture: YouTube

It's hard to make out but fans have deduced that the newspaper in the video is a link to The 1975's previous single 'Love It If We Made It'. Also The Macomb Daily was one of the first daily newspapers to ever be circulated online.

7. The rose giving and some of the choreography is a connection to 'A Change of Heart'.

Fans will also know that Matty often performs 'A Change of Heart' holding a rose and a glass of red wine.

8. The duo dance sequence is also inspired by the alley scene in My Sister Eileen.

Matty confirmed this on Twitter last night.

9. The group pay tribute to Michael Jackson.

The 1975 'Sincerity Is Scary' easter eggs. Michael Jackson.
The 1975 'Sincerity Is Scary' easter eggs. Michael Jackson. Picture: YouTube

Matty sneaks in an homage to the King of Pop.

10. Also Gene Kelly in Singing in the Rain.

A classic.

11. The football harks back to the 'Settle Down' video.

The 1975 'Sincerity Is Scary' easter eggs. Football.
The 1975 'Sincerity Is Scary' easter eggs. Football. Picture: YouTube

Our hearts.

12. It looks like the hopscotch reads 1975.

If you look closely it appears to read 1 then 9 then 7 then 5 in the central numbers from right to left.

13. The video is littered with comedic tropes.

The visual puts classic film front and centre.

14. The cinema sign is a 'Robbers' reference.

It means 'the poetry is in the streets'. You may recognise the cinema and some of the set from BeyoncΓ©'s 'Hold Up' music video and Lemonade album artwork.

15. You can spot 'I like it when you sleep for you are so beautiful yet so unaware of it' album posters at the cinema.

An album.

16. The girl at the end is wearing the 'A Change of Heart' make-up.

No. We're not crying you are.

17. Last but not least those bunny ears are from an NME shoot this year.

Matty was teasing the video back in September. His mind.