How did 'Old Town Road' become a TikTok?
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Lil Nas X: 28 facts about the Montero rapper you probably never knew
17. How did 'Old Town Road' become a TikTok?
Lil Nas X went viral when 'Old Town Road' started the "Yeehaw Challenge" on the video sharing app TikTok. Lil Nas X uploaded the song to TikTok himself and promoted the song as a meme for four months, using his knowledge of creating shareable content. Soon everyone was drinking "Yee Yee Juice" which would turn them into cowboys. [Lil Nas X via YouTube]