Why Is Kanye So Bad At Naming Albums?

27 January 2016, 13:32 | Updated: 8 May 2017, 17:09

Kanye Header
Katie Louise-Smith

By Katie Louise-Smith

Kanye, what's the truth?

Breaking News from Camp Kanye: The album name has changed. AGAIN.




Here's a quick timeline of the album's identity crisis incase you care:

March 2015: So Help Me God

May 2015: SWISH

January 2016: WAVES

First of all... WTF is WAVES? Who did SWISH offend to get thrown out of the studio so unceremoniously? And when and where did he lose his album naming flair? His seventh studio album is being released next month so there's still a window in case he decides he wants to change it again. Here are our PERFECT suggestions: 

1) * wave emoji * 

There's still a MASSIVE chance that Kanye could go seriously meta on everyone and just use a symbol ala Prince. God, that's such a Kanye thing to do. 


Honestly, if you ask us... 'WAVES' is a little bit reductive. 


Waves are moist. MOIST is way more memorable than WAVES. 


Apparently, 'WAVES' has 3 acts now. Who does Kanye think he is? SHAKESPEARE?! In that case, better go all in and just kill the entire game with Hamlet, right?


What ever the name is, we just hope society isn't let down by Kanye's promises.