Celebrities hand over their Instagram accounts to Black women for Black History Month UK
1 October 2020, 11:22
Bernardine Evaristo, Kourtney Kardashian, Tanya Compas and many more are all taking part in #SHARETHEMICUK.
In honour of Black History Month UK this year, Black women and white women are teaming up for the #SHARETHEMICUK campaign.
#SHARETHEMICUK is a 2020 initiative launched by Vanessa Kingori MBE (Publishing Director, British Vogue) and Stephanie Phair (CCO, Farfetch and Chair, British Fashion Council). The campaign aims to "magnify Black women and the important work that they’re doing by taking over the Instagram accounts of prominent White women with strong audiences."
#SHARETHEMICUK intends to help educate people about racial injustice so that they can become part of the solution.
Black women taking part in the #SHARETHEMICUK campaign this year include Booker Prize winner Bernardine Evaristo, TV presenter June Sarpong and Exist Loudly founder Tanya Compas. They will be taking over the Instagram accounts of white celebrities, including reality star Kourtney Kardashian, actress Gwyneth Paltrow and designer Victoria Beckham.
The full list of pairings involved is:
Bernardine Evaristo & Christiane Amanpour
Charlene Prempeh & Whitney WolfeHerd
Emma Dabiri & Gwyneth Paltrow
Funmi Fetto & Rosie Huntington-Whiteley
Irene Agbontaen & Stella Maxwell
June Sarpong & Victoria Beckham
Karen Blackett & Natalie Massenet
Mothers2Mothers (Nobuntu Ma Awu) & Stephanie Phair
Lavinya Stennett & Michelle Kennedy
Faridah Abike-iyimide & Paris Lees
Sharmadean Reid & Charlotte Tilbury
Tanya Compas & Isamaya Ffrench
Vanessa Kingori & Kourtney Kardashian
Yomi Adegoke & Laura Whitmore
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@junesarpo here! Thanks so much to Victoria for having me and hello to you, her amazing global community. I'm so excited to #sharethemic and spend the day engaging in a dialogue around unity, equality, inclusion and what we can all do to help dismantle perhaps one of the biggest stains on humanity, systemic racism. That said, we will also have a lot of fun too!
We look forward to learning more throughout the month as the #SHARETHEMICUK campaign unfolds.