Celebrities hand over their Instagram accounts to Black women for Black History Month UK

1 October 2020, 11:22

By Sam Prance

Bernardine Evaristo, Kourtney Kardashian, Tanya Compas and many more are all taking part in #SHARETHEMICUK.

In honour of Black History Month UK this year, Black women and white women are teaming up for the #SHARETHEMICUK campaign.

#SHARETHEMICUK is a 2020 initiative launched by Vanessa Kingori MBE (Publishing Director, British Vogue) and Stephanie Phair (CCO, Farfetch and Chair, British Fashion Council). The campaign aims to "magnify Black women and the important work that they’re doing by taking over the Instagram accounts of prominent White women with strong audiences."

READ MORE: Selena Gomez and Shawn Mendes give their Instagram accounts to black activists to educate fans

#SHARETHEMICUK intends to help educate people about racial injustice so that they can become part of the solution.

Share the Mic UK: Celebrities team up for Black History Month UK Instagram takeover
Share the Mic UK: Celebrities team up for Black History Month UK Instagram takeover. Picture: #SHARETHEMICUK

Black women taking part in the #SHARETHEMICUK campaign this year include Booker Prize winner Bernardine Evaristo, TV presenter June Sarpong and Exist Loudly founder Tanya Compas. They will be taking over the Instagram accounts of white celebrities, including reality star Kourtney Kardashian, actress Gwyneth Paltrow and designer Victoria Beckham.

The full list of pairings involved is:

Bernardine Evaristo & Christiane Amanpour
Charlene Prempeh & Whitney WolfeHerd
Emma Dabiri & Gwyneth Paltrow
Funmi Fetto & Rosie Huntington-Whiteley
Irene Agbontaen & Stella Maxwell
June Sarpong & Victoria Beckham
Karen Blackett & Natalie Massenet
Mothers2Mothers (Nobuntu Ma Awu) & Stephanie Phair
Lavinya Stennett & Michelle Kennedy
Faridah Abike-iyimide & Paris Lees
Sharmadean Reid & Charlotte Tilbury
Tanya Compas & Isamaya Ffrench
Vanessa Kingori & Kourtney Kardashian
Yomi Adegoke & Laura Whitmore

We look forward to learning more throughout the month as the #SHARETHEMICUK campaign unfolds.