Kourtney Kardashian's new business Poosh is being called out for copying Goop
3 April 2019, 16:48 | Updated: 19 July 2022, 09:23
"Kourtney's new 'Poosh' lifestyle brand is literally the definition of what to do when you're simply bored and you have too much money sitting in your bank account."
The Kardashians open up new business ventures like I crack open a packet of crisps. There's Kylie Cosmetics, Good American, KKW Beauty… honestly, it's hard to keep up. But here we are, Kourtney Kardashian has launched her brand new venture, Poosh.
The oldest Kardashian sibling has been plugging her new business for months by releasing a number of naked photos on Instagram in a bid to push Poosh. No-one knows quite how to promote like a Kardashian.
The company launched this week and soon her sisters and celebrity friends (Jessica Alba, Demi Lovato and Miley Cyrus to name a few) were posting their huge PR hampers filled with organic, cruelty-free products.
But what exactly is Poosh?
Poosh is lifestyle website that publishes articles, product recommendations, recipes and expert advice on everything from fashion to fitness and wellness. Basically, it's all of Kourtney's top tips and tricks she's learnt over the years thrown in with her healthy living ethos.
"It’s a place of discovery," she told Vogue.com. "Curating a lifestyle that's very much the lifestyle that I lead."
The name Poosh is her six-year-old daughter Penelope Disick's nickname. Yeah, sorry Mason and Reign…
However, after the highly-anticipated launch, not everyone's impressed.
People started to notice a similarity between one particular lifestyle brand – Goop. Goop is Gwyneth Paltrow's business that has been telling us to go on vacations we can't afford, get facials made of real gold and insert jade eggs into our vaginas since 2008.
Kourtney's fans were also shocked that after posting multiple naked photos from her bathroom that it had nothing to do with home interiors, skincare or fitness.
She's been advocating for clean beauty and living for so long, even heading to Washington to see if the laws could get changed, so people were a little disappointed. We wanted the skincare deets goddammit!!!
So I'm reading Poosh (?!), Kourtney Kardashian's new lifestyle website, for a piece I'm writing, and I just need everyone to understand my feelings about her "signature salad."— Kayleigh Donaldson (@Ceilidhann) April 3, 2019
This is not a salad. Thank you for your time. pic.twitter.com/2l1rI73E50
Kourtney Kardashian's Goop knockoff, Poosh, is predictably bad and chockfull of half-assed listicles telling me things I already know or trying to sell me things I can't afford.— Jenna Amatulli (@ohheyjenna) April 2, 2019
Here's a suggestion in "Foods to Flatten Your Belly" that reads like they invented avocado toast: pic.twitter.com/5fqqf2zVUK
If anyone else stopped to wonder why Kourtney Kardashian’s new lifestyle site “POOSH” felt all too familiar, perhaps it is because of the new site’s striking resemblece to Gwyneth Paltrow’s own brand and livestyle blog “GOOP”. pic.twitter.com/oBY4bMwoAo— Becca Marcus (@Is_becca_marcus) April 3, 2019
Kourtney Kardashian's lifestyle site has actually made me appreciate Goop. Yes, Gwyn is nuts, but Poosh is so devoid of any personality at all it really is the least interesting website to look at.— Lydia Bugg (@YouKnowLydia) April 2, 2019
How do Poosh and Goop and all these celebrities keep deceiving y'all into buying serums, teas, lotions and stuff knowing damn well they pay for $5,000 facials, have private trainers and chefs, have an interior decorator, have professional makeup artists etc....i have to laugh pic.twitter.com/ze5eBqhPgo— Amara La Nigeria 💋 (@Moyooxo) April 2, 2019
kourtney kardashian has a “recipe” for her “signature salad” on her website that is -i shit you not- just a sliced hard boiled egg, half an avocado, and diced tomato set on a plate in 3 separate piles. you really can just do anything you want when you’re famous can’t you— Savannah Johnson (@sav_johnson) April 3, 2019
Reading this “article” from Kourtney Kardashian’s new website Poosh. The article is titled “How to LOOK GOOD NAKED” and suggests to change the lighting to mask cellulite. Why are we encouraging masking it? EMBRACE OUR BODIES, ALL BUMPS AND BRUISES. @jameelajamil, do your thing... pic.twitter.com/S2nRHpB5iu— Emily Schwartz (@emilycschwartz) April 2, 2019
I know all celebrity lifestyle websites are staggeringly useless but Kourtney Kardashian's Poosh is truly staggeringly useless— Zan Romanoff (@zanopticon) April 2, 2019
Kourtney’s new “Poosh” lifestyle brand is literally the definition of what to do when you’re simply bored and you have too much money sitting in your bank account— J (@JulianaGazzillo) April 2, 2019
You mean to tell me Kourtney kardshians “poosh” teaser I’ve seen for a few months is just a lifestyle blog 🤨🥴— Genesis (@hendawg21) April 2, 2019
Whilst we won't be heading to Poosh to discover "How To Look Good Naked" (her article advises to be seen by candlelight…) it must be nice to have something away from the Kardashian family – not bad for the "least interesting to look at".