Kourtney Kardashian's new business Poosh is being called out for copying Goop

3 April 2019, 16:48 | Updated: 19 July 2022, 09:23

Jazmin Duribe

By Jazmin Duribe

"Kourtney's new 'Poosh' lifestyle brand is literally the definition of what to do when you're simply bored and you have too much money sitting in your bank account."

The Kardashians open up new business ventures like I crack open a packet of crisps. There's Kylie Cosmetics, Good American, KKW Beauty… honestly, it's hard to keep up. But here we are, Kourtney Kardashian has launched her brand new venture, Poosh.

The oldest Kardashian sibling has been plugging her new business for months by releasing a number of naked photos on Instagram in a bid to push Poosh. No-one knows quite how to promote like a Kardashian.

The company launched this week and soon her sisters and celebrity friends (Jessica Alba, Demi Lovato and Miley Cyrus to name a few) were posting their huge PR hampers filled with organic, cruelty-free products.

Kourtney Kardashian attends the PrettyLittleThing By Kourtney Kardashian Launch.
Everyone is roasting Kourtney Kardashian's new business Poosh. Picture: Getty

But what exactly is Poosh?

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C O M I N G. S O O N. @poosh

A post shared by Kourtney Kardashian (@kourtneykardash) on

Poosh is lifestyle website that publishes articles, product recommendations, recipes and expert advice on everything from fashion to fitness and wellness. Basically, it's all of Kourtney's top tips and tricks she's learnt over the years thrown in with her healthy living ethos.

"It’s a place of discovery," she told Vogue.com. "Curating a lifestyle that's very much the lifestyle that I lead."

The name Poosh is her six-year-old daughter Penelope Disick's nickname. Yeah, sorry Mason and Reign…

However, after the highly-anticipated launch, not everyone's impressed.

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Love yourself as deeply as you love them.

A post shared by Kourtney Kardashian (@kourtneykardash) on

People started to notice a similarity between one particular lifestyle brand – Goop. Goop is Gwyneth Paltrow's business that has been telling us to go on vacations we can't afford, get facials made of real gold and insert jade eggs into our vaginas since 2008.

Kourtney's fans were also shocked that after posting multiple naked photos from her bathroom that it had nothing to do with home interiors, skincare or fitness.

She's been advocating for clean beauty and living for so long, even heading to Washington to see if the laws could get changed, so people were a little disappointed. We wanted the skincare deets goddammit!!!

Whilst we won't be heading to Poosh to discover "How To Look Good Naked" (her article advises to be seen by candlelight…) it must be nice to have something away from the Kardashian family – not bad for the "least interesting to look at".

What do you think? Tweet us @popbuzz and let us!