Hailey Bieber is launching her own cosmetics line called 'Bieber Beauty' and people are dragging it

16 April 2019, 12:08

Jazmin Duribe

By Jazmin Duribe

Just what we needed, even more celebrity beauty products.

First Rihanna brought us Fenty Beauty, then we found out that Ariana Grande is creating a 'thank u, next' beauty line and now it's Hailey Bieber's turn to jump on the bandwagon.

Mrs Justin Bieber has reportedly filed paperwork to launch a line of cosmetics and skincare products under the name Bieber Beauty.

Hailey changed her surname from Baldwin to her husband Justin's surname Bieber shortly after they got hitched last year. She also filed a trademark of her new last name in October 2018 in the hope of launching her own clothing line – ka-ching!

Hailey Baldwin attends the 2018 Billboard Music Awards.
Hailey Baldwin attends the 2018 Billboard Music Awards. Picture: Getty

According to TMZ, Hailey filed another trademark last week, which will allow her to sell everything from cosmetics to perfumes and hair products under Bieber Beauty. However, there's no word yet on when it will launch.

Hailey has gained a wealth of experience in the beauty world having teamed up with Australian brand ModelCo to create a makeup line in 2016. She has modelled for brands like Bareminerals and L'Oréal.

The news got a lukewarm response from fans, who didn't like that Hailey was cashing in on Bieber's name.

Ultimately, Bieber is Hailey's name too now that they're married, and that's just something Justin's fans will have to deal with.

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