James Charles and Jeffree Star are dragging Givenchy for their foundation shade range
20 February 2019, 17:16
This is actually happening… in 2019?
When Rihanna blessed us with Fenty Beauty in 2017, she brought us the inclusivity we had been craving for years. Finally a place with a shade range for absolutely everyone – we stan. Soon, various makeup brands followed her lead by releasing multiple shades of foundation and considering everyone has such different skintones, it seems like a no-brainer, right? Well, no, actually Givenchy are STILL getting it wrong.
TrendMood – a makeup review site – shared a sneak peak of Givenchy's new Teint Couture Everywhere Foundation & Concealer, which will be available online on April 12. The satin finish foundation boasts 24 hour staying power, full coverage and comes in just 20 shades.
NEW!!! #SneakPeek 👀 #Spring2019 - #Summer2019 💛 @givenchy Teint Couture Everywhere Foundation & Concealer 🙌🏻🙌🏼🙌🏽🙌🏾🙌🏿 *In pic: Not the complete shade range. The Teint Couture Everywhere Foundation - 24 hour wear 20 shades— Trendmood (@Trendmood) February 18, 2019
Teint Couture Everwear Concealer
Online ➡️ APRIL 12TH pic.twitter.com/h1Qfd1chJ0
The colours basically jump from various shades of beige to a light brown and then one dark shade…hm. People started to blast the luxury French brand's foundation and beauty YouTubers like Jeffree Star and James Charles soon called them out for their lack of shades for women with darker skin.
Hi Beauty Community, @Givenchy is officially cancelled until further notice. It's 2019, stop making POC an after thought. I've reached out to the brand for a response because this is a JOKE & we need answers. I won't be doing a review and promoting this foolery. pic.twitter.com/aOxk4xOblA— Jeffree Star (@JeffreeStar) February 19, 2019
this is embarrassing 🙌🏻🙌🏼🙌🏽 https://t.co/vuYtmmTprA— James Charles (@jamescharles) February 19, 2019
TrendMood did say in the post that the photo didn't show the full shade range. Nonetheless, once the full 20 shades were discovered, it was still not much better.
Givenchy's really rolling out 50 shades of beige? In the year of our lord, Fenty Beauty? In 2019? pic.twitter.com/QzyCMERDtI— Glamdom Magazine (@GlamdomMag) February 19, 2019
Let’s not forget @givenchy is a LUXURY brand that has been around for a VERY long time. “It’s expensive to create a huge range for the first release” ISN’T a valid excuse at all, but especially not for an established brand like Givenchy. They had the time and money.— BeauTea With Ashlee 🍵 (@AshleeMayorga) February 19, 2019
Seriously, one medium or deep shade? Not only is it not inclusive, but it's also not the smartest business move either. Now people that can't find the shade – or are outraged by the lack of shades – will just head to another company for their foundation.