James Charles reveals plans to launch his own makeup brand
12 November 2019, 12:00
James already has a "solid concept" for his beauty empire.
This year, we've seen the launch of YouTuber makeup brands from Jaclyn Hill (yikes), Nikita Dragun and, of course, Jeffree Star and Shane Dawson. So, it's only right that James Charles gets in on the action too. The YouTuber is giving the people what they really want and planning on launching his own beauty empire.
READ MORE: Bretman Rock beats James Charles and Jeffree Star at the People's Choice Awards
The fact that James doesn't have his own brand already is quite surprising, but he does have his own range with Morphe. In 2018, the first James Charles x Morphe Artistry Palette launched and literally everybody wanted it. James' palette was the best-selling Morphe product this year and it sold out four times. It even spawned cheaper, blackmarket versions. However his latest release, the James Charles x Morphe Mini Artistry Palette, wasn't quite the sell-out hit, with many of his fans complaining that the palette is exactly the same just smaller.
Well, James hears the cries of his fans loud and clear, and in an interview with WWD he revealed that his latest palette collaboration would probably be his last because he has much bigger plans. "I didn’t want to do it, because I didn’t have a solid concept," he explained.
"I didn't want to put out something that was ridiculous just to slap my name on it and get a few extra dollars in my bank account. I definitely won’t be doing another palette anytime soon, [but] I do finally have a solid concept for a brand that hopefully will be something new in the market."
View this post on Instagram
MORPHE X JAMES CHARLES MINI COLLECTION 🌈 Launching October 17th I am so excited to finally show you guys our mini palette and eye brush set. It’s the same iconic, pigmented 39 shades, but we listened to the feedback from you sisters last year and made the palette half the size, added a mirror for glamming on the go, and our mini will retail for only $23 when you use code “JAMES” 💸 Our eye brush set contains 13 of my favorite eye brushes to create any look on the go for only $53 with code “JAMES” 💸 This collection isn’t some “crazy new launch that you guys HAVE to go buy” — it’s for my fans and fellow artists who have supported me. 💞🌈
Now, we're just wondering what would a James Charles makeup line would look like. Eyeshadow? Foundation? Concealer? Lipstick? C'mon James we need the tea!
READ MORE: James Charles fans accuse new Morphe mini palette of being a "blatant money grab"