Jeffree Star launches new Blood Lust eyeshadow palette and collection

12 February 2020, 17:04 | Updated: 12 February 2020, 17:11

Katie Louise Smith

By Katie Louise Smith

The Blood Lust collection also includes a Queen Bitch mini lip bundle, a new Extreme Frost highlighter and 5 new glosses. Here's when it will be released, along with every item in the collection.

Jeffree Star has been teasing the third Blood Sugar palette for months and now, it's finally here. Ladies, say hello to the Blood Lust eyeshadow palette and collection!

Fans have been theorising about the theme of the new collection ever since Jeffree announced it. Over the past week, people were convinced that it would be purple after clocking Jeffree's purple and red crystal nails in all his recent Instagram Stories – and they were right.

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The Blood Lust artistry eyeshadow palette will be launching on February 21st at 10am PST, alongside a series of purple-themed products. Announcing the new collection on Instagram, Jeffree shared a glimpse at the packaging.

And in a new YouTube video, Jeffree shared the first look at the entire collection. Watch the video below.

Writing in the caption on Instagram, Jeffree said: "Introducing the #BLOODLUST eyeshadow palette & collection!!!! The 3rd instalment in the world famous @jeffreestarcosmetics Blood line is jaw dropping."

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The velvet palette will consist of 18 shades, presumably full of JSC-level pigmented purples. As always, Jeffree's new palette shades – which include his iconic mattes and a new extreme sparkle metallic formula – will have "extreme payoff".

Jeffree Star Blood Lust collection - release date and eyeshadow palette shades
Jeffree Star Blood Lust collection - release date and eyeshadow palette shades. Picture: Jeffree Star via YouTube
Jeffree Star's new Blood Lust mini lip bundle
Jeffree Star's new Blood Lust mini lip bundle. Picture: Jeffree Star via YouTube

Blood Lust collection: What new items will be available?

Alongside the palette, Jeffree will be releasing:

- A new Extreme Frost highlighter (named 'Choking on Ice')

- 5 new versions of The Gloss (in 5 different tones)

- Queen Bitch mini purple velvet lip bundle.

- Purple Crown handheld mirror

- Purple glitter star handheld mirror

- Purple Grinders

- Purple metal straws

- Purple cross body bags

- Blood Lust bomber jacket

- Blood Lust windbreaker jacket

- Two purple Crown dad hats

Back in an episode of Shane Dawson's documentary, the Queen Bitch mini lip bundle was spotted on a shelf alongside his previous lip bundle releases. In the reveal video, Jeffree joked about the leak and confirmed that it was accidentally but who cares! She's here now and she looks gorgeous.

Again, the Blood Lust collection will be released on February 21st at 10am PST. As always, it will be available to buy at Jeffree Star Cosmetics and at all JSC Approved stockists.