Kendall Jenner's emotional "personal story" was about acne and people are pissed
7 January 2019, 13:52 | Updated: 6 October 2020, 10:52
Kris Jenner is a criminal mastermind and we can't even be angry with her for it.
The Kardashian-Jenner matriarch managed to trick us all into believing something big was happening with her daughter Kendall Jenner and we didn't even see it coming. The supermodel was meant to announce a huge personal secret on Twitter and everyone awaited a possible life-changing revelation. But what was this bombshell, you ask? Well, she's landed a campaign for acne cream. Yep, that's it.
Kris sent the internet into meltdown over the weekend when she revealed on Twitter that a "raw and personal" announcement was imminent. People immediately began speculating what it could be. Would Kendall be coming out as gay? Is she pregnant? Seriously unwell?
The tweet was accompanied with a video that really built up the suspense too. "When I was 14, I couldn't reach as many people that I can now that I'm 22," Kendall explained. "Now I have this whole thing behind me, I can speak to so many people and be like: 'I can help you and it's okay. I experience it, I'm very normal, I understand you, I can connect with you. I'm going to try and help.'"
Finally, the big reveal. Everything we'd been waiting for. Drum roll please… Kendall is now the new face of Proactiv skincare.
The brand dropped a video on Twitter in which she detailed her struggle with acne and thanks to the magic of Proactiv skin care – and the millions of dollars she's probably getting paid for the deal – she has been cured. Hooray!
Make sure to watch @KendallJenner’s Twitter on Sunday night to find out what I’m talking about and be prepared to be moved. #bethechange #shareyourstory #changetheconversation #proudmom #finallyasolution #authenticity #mydaughterinspiresme #getready— Kris Jenner (@KrisJenner) January 5, 2019
I’m so proud of my darling @KendallJenner for being so brave and vulnerable. Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become. pic.twitter.com/rJUXdN2Wmq— Kris Jenner (@KrisJenner) January 5, 2019
Kendall opened up about her appearance at last year's Golden Globes where she was trolled over her spots. "I remember going online after and reading all the horrible things people were saying about me and my skin," she revealed. The Keeping Up With The Kardashians star went on to say that although she received positive comments too, she decided it was time to change and that's where Proactiv came in and saved the day.
Now we know acne can be debilitating and it's good to see some skin positivity but people felt cheated, hoodwinked, bamboozled and blindsided by the very lacklustre secret. Where is the drama? The shock value? Anything? C'mon now Kris, you can do better.
And the biggest anticlimactic moment of 2019 so far goes to...— sabxxka (@yydaydream) January 7, 2019
i was waiting for a come out video but instead i got this- pic.twitter.com/XrggyS48ym— ً (@imagineclit) January 7, 2019
KENDALL JENNER’S ANNOUNCEMENT WAS AN ENDORSEMENT DEAL FOR PROACTIV..... Kris Jenner really has us sat by our phones all day.... pic.twitter.com/XlTxjAcUKC— That Gay Over There (@MrGay84314951) January 7, 2019
everyone really thought kendall jenner’s big announcement was her coming out speech when it was actually about her acne pic.twitter.com/Zl3yVyT2ZU— sarah (@voguecheryI) January 7, 2019
Kendall Jenner logging onto tomorrow after her acne announcement pic.twitter.com/Qq7c03FvAZ— Trisha Payless (@jpp946) January 7, 2019
sis ... don‘t tell me that THIS is the announcement your mom tagged with hashtag „bethechange“ and hashtag „shareyourstory“ and hashtag „changetheconversation“ ?? girl i- pic.twitter.com/JTslHNdZYk— Sabrina (@anxiousabrina) January 7, 2019
kris jenner telling everyone to prepare to be moved by kendall because she’s set to reveal a deep and personal story that actually ended up being a f*cking proactiv commercial is honestly the most kris jenner thing ever— stephen ossola (@stephenossola) January 7, 2019
So Kendall Jenner's announcement was a commercial for acne treatment I HAVE TO SCREAM pic.twitter.com/Pc3oDg4dk2— well, its over. (@sinnersprey) January 7, 2019
is kendall jenners announcement really that she has minor acne pic.twitter.com/rLuyZD0ptJ— alysa 🥳 LOCAL LOCKDOWN (@joonssoul) January 7, 2019
This is just further proof that the devil works hard but Kris Jenner works even harder.