Kim Kardashian is being criticised for using makeup to darken her hands
24 February 2020, 17:16 | Updated: 26 January 2022, 19:23
In December 2019, Kim was accused of blackface.
Kim Kardashian has the internet debating about her skin tone once again after sharing a photo of her natural "pale" skin colour against what we usual see her with when she wears body makeup.
Last week, Kim showed her fans her extensive daily makeup routine, which includes applying body makeup. Of course, it was the perfect opportunity to plug her own brand – KKW Beauty – which sells body makeup.
The trainee lawyer applied the light/medium shade to one of her hands and showed the shocking difference in colours side-by-side. "KKW Beauty Body Make Up is perfect for hands because my hands are always pale and our formula is waterproof so you can wash your hands," she posted on the image.
Of course, there's absolutely nothing wrong with having a tan. Whether you choose to use makeup, fake tanning products or the traditional Vitamin D, it's up to you. However, Kim has a history of cultural appropriation, blackface and blackfishing accusations.
Most recently, Kim was accused of "blackface" for sporting a much darker skin tone on a magazine cover. She has received backlash for darkening her skin in KKW Beauty campaigns.
Needless to say, the internet is truly tired of Kimberly's tanning shenanigans.
“My hands are always pale” is a funny way of saying “I’m white”. https://t.co/SxBlj9mQjs— mary p-poppins (@DOP3Sweet) February 20, 2020
imagine applying body makeup every single day because you refuse to be white 💀 https://t.co/Okc7ewSfFn— queen of brownsville stan account (@PettyElShabazz) February 20, 2020
Kim Kardashian said her hands are always pale like it is a skin condition 😂😂😂— Victor Madu (@GOAT_vicc) February 21, 2020
people are posting that image of kim kardashian's hands before and after putting foundation on them— Lone (@lonelytiefling) February 22, 2020
is kim white? I never thought about it til now
There's Kim Kardashian who uses body makeup bcs "her hands are always pale" bcs ahem..she's white?!— Anne of Pak Cables (@Sarakasara17) February 21, 2020
And then theres our beauty industry who's standards start and end at fairness creams.
Mtlb melanin ki qadar nahi kerte yar hum desi.
Kim kardashian after she’s done stealing and profiting from black culture pic.twitter.com/ckPkDE3Zkr— support chonky cats or die a painful death (@nmvils) February 21, 2020
However, others defended Kim and insisted she had simply reduced the pink tones in her skin.
americans move mad u kno, her left arm isn’t any darker than the right, she’s just got rid of the redness that’s literally her shade 😭 pic.twitter.com/W0RplVPqMG— hot girl mia (@miaxmon) February 23, 2020
Also it's not a big deal that @KimKardashian likes to be tan, doesn't mean she wants to be black, means she wants to be tan, us black people are not the only non white race on the earth. Maybe she just doesn't want to be pale, is that so fucking mortifying?— lissybab (@lissy_babes) February 22, 2020
Kim is yet to respond to the backlash but we'll let you know if she does.