Millie Bobby Brown launches vegan makeup and skincare line Florence by Mills

21 August 2019, 12:00 | Updated: 6 October 2020, 10:19

By Sam Prance

Florence by Mills will be Millie Bobby Brown's first beauty and skincare line.

Millie Bobby Brown has announced a new vegan makeup and skincare line called Florence by Mills and it looks amazing.

Ever since, Millie Bobby Brown first graced our screens in Stranger Things on Netflix in 2016, we've been obsessed with her. Not only is she crazy talented but she's also funny, philanthropic and a brilliant role model for kids her age. She may only be 15-years-old but Millie is a prominent UNICEF Goodwill Ambassador and she continually uses her platform for good. If that weren't enough, she's also signed to IMG models and is a fashion and beauty queen on and off the red carpet.

READ MORE: Millie Bobby Brown has long hair now and she looks SO different

With that in mind, it should come as no shock that Millie is starting her own beauty and skincare line.

Is Millie Bobby Brown vegan?

Millie Bobby Brown launches vegan makeup line Florence by Mills
Millie Bobby Brown launches vegan makeup line Florence by Mills. Picture: Jean Baptiste Lacroix/WireImage, Florence by Mills

Taking to Instagram yesterday, Millie shared a trailer for Florence by Mills in which she states: "Every young person deserves to have a good start with their skin. I wanted it to be vegan, clean, cruelty free, that would be easy to get and fun to use and still youthful but playing that sophisticated teenager as well. What I want my beauty brand to represent is individuality and embrace who you are. All I know is that I want you to feel yourself." It's unclear if Millie is vegan herself.

Millie also wrote a lengthy caption about the brand: "so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez... that's a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily".

As it stands, we don't know what sort of prices Florence by Mills products will be and if they'll be available at any wholesale retailers but you can sign up to the Florence by Mills newsletter at to find out more information. It looks like the line will be aimed at teenage girls just like Millie, who are just beginning to explore skincare and makeup.

The brand is named after Millie's great-grandmother and it's officially expected to launch on Monday so we'll no doubt find out more details about it then.

What do you think? Would you buy Florence by Mills?