Nars released a 'penis' lipstick ad and the internet is very divided

13 August 2019, 12:12 | Updated: 13 August 2019, 12:32

Nars' After Hours lipstick, Wendy Williams shocked.
Nars released a 'penis' lipstick ad and the internet is very divided. Picture: @narsissist via Instagram, BET
Jazmin Duribe

By Jazmin Duribe

Um…we don't know where to look right now.

When it comes to advertising, we already know that sex sells. But NARS Cosmetics has pushed some people too far with its latest phallic campaign. The French beauty brand just introduced their new line of After Hours lipsticks and they…kind of look like a penis.

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NARS posted an ad for the lipstick on Instagram and it's making everyone blush. In the video, a nude lipstick is shown against a minimal black background. The lipstick appears melted at first (like a veiny penis) before slowly coming together and solidifying into a normal tube of lipstick with "NARS" stamped into it. Honestly, it's just lipstick.

The caption didn't help tone down the smut either. The brand wrote: "When the nudes keep you up all night. Reach the dawn with Morocco Lipstick, a warm cinnamon."

Now, using sex appeal as a product theme is actually nothing new for NARS. With "Deep Throat" blush, "Climax" mascara and even an entire "Orgasm Collection", the brand is hardly for the prudish consumer.


However, some are complaining that it's not really necessary to have such overtly sexual product names.

Meanwhile, others just thought it's an absolutely genius marketing technique.

What do you think? Too much? Tweet us @popbuzz and let us know!