Rihanna’s Fenty Beauty brand has created a TikTok house for influencers

9 March 2020, 15:01

Rihanna fans are eagerly awaiting the launch of new music (which she has promised is coming), but has just purchased Fenty Beauty's first creator house.
Rihanna fans are eagerly awaiting the launch of new music (which she has promised is coming), but has just purchased Fenty Beauty's first creator house. . Picture: Dimitrios Kambouris/Getty Images/Emmy Combs/TikTok

By Sophie Thompson

Rihanna launched Fenty Beauty's makeup brand in 2017 off the back of her music, and has since gone on to design clothing, underwear under Savage x Fenty, and will now be opening her first TikTok mansion.

Creator houses are taking over the internet. First Jake Paul's Team 10 mansion brought us all inside the lives of our favourite YouTubers, Hype House are taking over TikTok, and now Rihanna herself has joined the party, by revealing she's bought Fenty Beauty's first TikTok house. Casual.

The Bel-Air mansion, (y'know, we've all got them), will be a space for TikTok creators to make amazing content for the brand, as RiRi revealed at a Fenty Beauty mascara launch in the house last night.

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Announcing the launch, she told influencers who were at the event and completely unaware of its relevance beforehand: "We are standing in the official, first Fenty Beauty TikTok home"

The pop icon then went onto say she was inspired by today's generation, who are the "sickest, illest and the most creative" people, and hopes the mansion will be "a beautiful new space to collaborate, express, learn, and build community."

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Those lucky enough to be a part of the troupe will be able to feast their eyes (and hands) on a fully-stocked Fenty Beauty pantry, and the brand have said that "Fenty Beauty will be spotlighting their creative excellence along the way."

Familiar TikTok faces at the event included Savannah Palacio and Emmy Combs, who have already given us a sneak peak of the huge house and its stunning pool - and Emmy has even revealed to her followers that she's already moved in. Casual.

The Fenty brand, launched in 2017, has become a global phenomenon for makeup lovers, with extensive wait lists for the key products including the highly-pigmented Killawatt highlighters, and the brand turned over $750million in profit in 2018, despite only being a year into business.

While we haven't seen official shots from the newly-bought house yet, the natural lighting and living space equipped with giant Fenty Beauty-branded swings already have us sold... so if you're not going to give us new music Ri, we're moving in.