ASOS were caught using clips on a model's dress and people are fuming
26 April 2019, 14:29 | Updated: 26 April 2019, 14:35
ASOS are being called out on Twitter after someone spotted that a model's dress was being held together with bulldog clips.
Now, the fashion brand were already on thin ice with shoppers after changing the ASOS returns policy and deactivating customer accounts without warning, claiming they have had a suspicious amount of returns. Whew, and now they have not helped their case.
The model – who is wearing a UK8 – was rocking the "ASOS DESIGN midi dress with cami straps and cut out detail", which retails for £35.
From the front, it fit her body like a glove – and now we know why. From the side you could see it was being held together by clips to make it appear more nipped in at the waist.
A Twitter user named Ronnie stumbled upon the error and shared the photo to Twitter – and it went viral. "uhmm @ASOS ..think you forgot to edit those clips out," she tweeted.
Understandably, people were pissed. Why use clips when there are models who are a UK8, or the model could have been given a dress that actually fit?!?!?
The irony of the them clearly deceiving what the clothes actually look like yet recently banning accounts that “return too many items” 😡— Ann-Marie 🍯 (@annn1018) April 25, 2019
Description: Model is 5”10 and wears a size 8.. with bulldog clips nipped in the back.— THS (@mildnarcissism) April 25, 2019
I always wondered why nothing ever fits even remotely close to the photos on the wesbites... guess now we know why. 😐— Laura Cunningham (@Laura0815) April 25, 2019
Hey @ASOS_HeretoHelp why not clearly show how the dress fits, instead of changing it to fit in a different way than it clearly wouldn’t without the clip, definitely an idea for the specialist team 🙌🏽☺️— L-popz (@Lozzerhoneypot) April 23, 2019
Or can you stop adding clips because it's misleading when the product arrives and is completely different in real life? Show us how it really fits— Zahida Allen (@xZahida) April 25, 2019
But @ASOS you are BLOCKING customers who return goods. We return them as they don't fit correctly, wonder why eh!!????— Kymbers (@myster02) April 25, 2019
ASOS replied to the tweet and apologised for the mistake.
Hi Ronnie, thank you for raising this with us. We're sorry to hear the clips are showing in the picture. We'll now raise this with our specialist team. If you have any questions please send us a message we'd be happy to help.— ASOS Here to Help (@ASOS_HeretoHelp) April 23, 2019
"Hi Ronnie, thank you for raising this with us," they tweeted. "We're sorry to hear the clips are showing in the picture. We'll now raise this with our specialist team. If you have any questions please send us a message we'd be happy to help."
However, instead of taking the hundreds of comments on board, ASOS quickly edited the clips out of the photo.