ASOS reveal how you actually pronounce their name
20 March 2019, 17:51 | Updated: 20 March 2019, 18:20
The art of proper pronunciation is tricker than you think. Queer Eye taught us there's actually more than one way to say squirrel (it's totally SK-WIR-RELL, btw). Now it's time to get to grips with ASOS.
The much-loved fashion brand – which actually stands for "As Seen On Screen" – has been knocking around since 2000 and still some of us don't know if it's ASS-OS, ACE-SOS, or AY-SOS. Well, mystery solved.
ASOS decided to reveal the truth with a little help from the viral unpopular opinion memes that have been sweeping the internet.
"#UnpopularOpinon It’s pronounced AY-SOS not A-S-O-S," they tweeted.
Tada, there you have it.
Of course, people were baffled. Sorry, your whole lives have been a lie.
Imma need y’all to put up a video on how to pronounce it cuz I’m dumb and I’m having trouble sounding it out LOL 🙃— n a n c y (@nmgrpascual) March 14, 2019
I've always pronounced it Ass-os, to my friends annoyance .— Sophie Hughes (@SophHughes) March 14, 2019
I always said it as-oss because you used to be ‘AS seen on screen’ 🤷🏼♀️— Sarah ✨ (@sarah_fender) March 14, 2019
ay-sauce— 𝔰𝔞𝔪𝔞𝔫𝔱𝔥𝔞 🌧 (@angeIfingers) March 14, 2019
If you think that's wild just wait until you find out how Spanish high-street brand Zara is pronounced. Back in 2016, it was discovered that the word is actually said "dzah-dah" because in the Northern Castilian dialect Zs are pronounced with a soft "th" sound, and Rs are closer to Ds.