ASOS are getting dragged for labelling a size UK 14 as "XL"

21 August 2019, 17:11

In this photo illustration an logo seen displayed on a smartphone.
In this photo illustration an logo seen displayed on a smartphone. Picture: SOPA Images/Contributor, Bravo
Jazmin Duribe

By Jazmin Duribe

Because buying clothes isn't quite difficult enough.

Shopping has become a hard task in recent years, particularly when it comes to sizing. You might be one size in one store and then three sizes bigger in another. So imagine, one shopper's shock when they went to find out their true size on ASOS' website and discovered that a UK 14 (US 10) had been labelled an XL.

READ MORE: ASOS are pulling 280 brands from their website

Well, that's exactly what happened to Marina O'Loughlin – and she was fuming. Marina shared a screenshot of ASOS' size guide on Twitter and revealed their odd labelling.

The image showed a UK 6 was labelled as XS, UK 8 as a S, UK 10 as a M, UK 12 as L and a UK 14 as XL. For context, the average size of a woman in the UK is a 16, while in America it's a US 16 to 18.

Needless to say, the internet wasn't happy and soon women were sharing their sizing troubles with other brands too.

An ASOS spokesperson has now responded to the backlash, and said: "We offer fashion in over 30 different sizes, reflecting the needs of our diverse, global customer base and our ongoing commitment to promoting a healthy, positive body image.

"Based on the measurements of some of our third party brands, the size XL on this product is equivalent in our sizing chart to a UK 14."

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