People are calling out Boohoo for labelling a size 8 as "large"
4 February 2019, 16:59
"No wonder so many of us girls and women end up with eating disorders and problems with our body image."
Boohoo have landed themselves in hot water with their customers after labelling a UK 8 (US 4) pair of trousers as "large". The British fashion brand have sparked backlash for their approach to sizing before, after people accused them of using "padding" on slim models to make them appear plus-sized.
The item in question are the Chain Trim Cargo Trousers, which have been modelled on a woman who is a UK 10. In the description, it states that a large is a size 8, a medium is a size 6 and a small is a size 4.
According to Boohoo's size guide, a UK 6-8 would have 25.5 - 26 inch waist, which people are saying is insanely petite to be considered a large. In fact, shoppers have accused this kind of labelling of being dangerous.
You also need to to consider the effect you can have on women when you refer to a size 8 as LARGE! What does that make a size 12? Or a 16? Or a 22? That needs to stop immediately @boohoo @boohoo_cshelp #psfashion #psbloggers #plussizefashion pic.twitter.com/3nyparVvVx— Katrina Darcy (@Delilah_cat) February 4, 2019
Just seen that @boohoo are defining a UK ladies size 8 as "Large" . . . are they SERIOUS?!?— Edin Brawly (@edinbrawl) February 3, 2019
They have size 4 down as a small and a 6 as a medium.
THE AVERAGE SIZE OF WOMEN IN THE UK IS A 16. WHAT DO YOU DEFINE THAT AS #Boohoo ?!?!?#enough #bodyshaming @jameelajamil
So, boohoo thinks I’m fat? Well screw you, from someone who did have an eating disorder. That’s really helpful, thanks!🙄😡 https://t.co/fgerbjikxY— Little My (@littlemy081) February 3, 2019
are boohoo for real 🤕 size 8 is a large?? dmo pic.twitter.com/2JJAuUOqWR— ella (@eIouise) December 5, 2018
Other shoppers noted what affect this could have on people's self-esteem, while it also breeds confusion on what size to buy.
Wtf @boohoo considers a UK size 8 a large (US 6). No wonder so many of us girls and women end up with eating disorders and problems with our body image.— Jackie ♡ (@xjackieleanne) February 3, 2019
So @boohoo when your size 'Large' bodysuit doesn't even do up for my size 10 friend, what the fuck size would I have to get? Just wasted £5.99 delivery on a punch to my self esteem.— Mad Twatter (@FakingLaura) January 11, 2019
normally a size 8/10 but ordered a skirt in size 12 off boohoo cos the sizes came up small n ever since am bein advertised “plus size” clothes 1) size 12 is NOT plus size 2) how are these models classed as “plus size” 🤢🤢 no wonder so many young girls have body issues , so wrong pic.twitter.com/wDsiwgfa6o— emmie🐆 (@emmieIauren) August 2, 2018
At 5ft6, 8 stone,size 6 this article has made me feel shit. Companies like this should be boycotted, they dont realise the damage they do!— Little Madam 💕💕💕 (@MadMadWorld7) February 3, 2019
Boohoo slammed by shoppers for labeling size 8 clothes as 'large' https://t.co/QWaXa0quIA via https://t.co/ur5qvr20ib