Bstroy clothing are receiving backlash for making hoodies inspired by school shootings

18 September 2019, 15:24 | Updated: 18 September 2019, 17:05

Bstroy hoodie.
Bstroy hoodie. Picture:
Jazmin Duribe

By Jazmin Duribe

"You are absolutely deplorable. How dare you take my school's name and emblazon it on your tasteless and cruel 'avant-garde fashion'."

A clothing brand is being criticised for its controversial decision to design hoodies inspired by the devastating school shootings in the US.

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Bstroy, which was co-founded by Atlanta-based duo Brick Owens and Dieter Grams, debuted their insensitive Spring 2020 collection at New York Fashion Week. Later, Bstroy shared images of models wearing hoodies that read "Columbine", "Virginia Tech", "Stoneman Douglas", and "Sandy Hook" on their Instagram page.

13 people were killed at Columbine, 27 people were killed at Sandy Hook, 32 people were killed at Virginia Tech, and 17 people were killed Stoneman Douglas.

To make matters worse, the hoodies displayed bullet hole details, referencing the fatal injuries suffered by multiple students that were shot and killed.

Unsurprisingly, the brand received a lot of backlash for trying to turn the terrible tragedies into fashion statements.

Bstroy responded to the backlash on Instagram in a statement.

It read: "Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment like school.

"We are reminded all the time of life's fragility, shortness, and unpredictability yet we are also reminded of its infinite potential. It is this push and pull that creates the circular motion that is the cycle of life.

"Nirvana is the goal we hope to reach through meditation and healthy practices that counter our destructive habits. Samsara is the cycle we must transcend to reach Nirvana."